- Author:Michael Strangelove
- Publisher:University of Toronto Press, Scholarly Publishing Division; 1 edition (September 17, 2005)
- Pages:320 pages
- Subcategory:Networking & Cloud Computing
- FB2 format1798 kb
- ePUB format1368 kb
- DJVU format1866 kb
- Formats:azw lit txt lrf
It was a Canadian Governor-General’s Award finalist in the category of non-fiction in 2006.
Michael Strangelove is a lecturer in the Department of Communication at the University of Ottawa.
Michael Strangelove is a lecturer in the Department of Communication at the University of Ottawa Books authored. 2010 - Watching YouTube: Extraordinary Videos by Ordinary People (University of Toronto Press).
Details (if other): Cancel. Thanks for telling us about the problem. by. Michael Strangelove.
Series: Digital Futures. Published by: University of Toronto Press. In the course of exploring new media,The Empire of Mindalso makes apparent that digital piracy will not be eliminated. eISBN: 978-1-4426-5726-7. Subjects: Technology, Sociology.
Until now, books written by small press printers about the practice of book making have been few and slight - largely because most productions from the traditional privatepress fraternity are not much to write home about, particularly concerning their literary, historical or visual. Similarly, books written by private press biographers - whether about individual presses or the movement as a whole - have lacked colour, life and typographic spirit.
Strangelove, Michael (2005). University of Toronto Press. Understanding Popular Culture. Bondanella, Peter (2005) Umberto Eco and the Open Text: Semiotics, Fiction, Popular Culture.
Book Overview In The Empire of Mind, "Dr. Strangelove," the scholar Canadian Business referred.
by Michael Strangelove.
com's Michael Strangelove Author Page. by Michael Strangelove.
Michael Strangelove has been called a guru of Internet advertising (Wired) and the man who literally wrote the book on commercialization of the net (Canadian Business). He is a lecturer in the Department of Communication Studies at the University of Ottawa. Country of Publication. Computing & IT. Spine.
Where many critics see the Internet as an instrument of corporate hegemony, Michael Strangelove sees something else: an alternative space inhabited by communities dedicated to anarchic freedom, culture jamming, alternative journalism, and resistance to authoritarian forms of consumer capitalism and globalization. In The Empire of Mind, "Dr. Strangelove," the scholar Canadian Business referred to as the "acknowledged dean of Internet entrepreneurs" and Wired called "the Canadian guru of Internet advertising," presents the compelling argument that the Internet and new digital communication technology actually undermine the power of capital, producing an alternative symbolic economy.
Strangelove contends that the Internet breaks with the capitalist logic of commodification and that, while television produces a passive consumer audience, Internet audiences are more active, creative, and subversive. Writers, activists, and artists on the Internet undermine commercial media and its management of consumer behaviour, a behaviour that is challenged by the Web's tendency toward the disintegration of intellectual property rights. Case studies describe the invention of new meaning given to cultural and consumer icons like Barbie and McDonald's and explore how novel modes of online news production alter the representation of the world as it is produced by the mainstream, corporate press.
In the course of exploring new media, The Empire of Mind also makes apparent that digital piracy will not be eliminated. The Internet community effectively converts private property into public, thereby presenting serious obstacles for the management of consumer behaviour and significantly eroding brand value. Much to the dismay of the corporate sector, online communities are disinterested in the ethics of private property. In fact, the entire philosophical framework on which capitalism is based is threatened by these alternative means of cultural production.