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by Martin Elton,John Carey
Download When Media Are New: Understanding the Dynamics of New Media Adoption and Use (The New Media World) fb2
Social Sciences
  • Author:
    Martin Elton,John Carey
  • ISBN:
    0472050850
  • ISBN13:
    978-0472050857
  • Genre:
  • Publisher:
    U OF M DIGT CULT BOOKS (October 19, 2010)
  • Pages:
    374 pages
  • Subcategory:
    Social Sciences
  • Language:
  • FB2 format
    1418 kb
  • ePUB format
    1709 kb
  • DJVU format
    1328 kb
  • Rating:
    4.2
  • Votes:
    204
  • Formats:
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adoption of new media, and on the abstract level of forecasting methods and user needs. The second part provides 6 case studies of particular. media or particular media contexts and how they developed over time.

adoption of new media, and on the abstract level of forecasting methods and user needs. They focus on how. new video technologies affected television-viewing behaviour, on video telephones and. teleconferencing, on the development of the web in the context of videotex and teletext, on. the development of Interactive Television (ITV), on the implementation and adoption of.

The world of communication media has undergone massive changes since the mid-1980s. Along with the extraordinary progress in technological capability, it has experienced stunning decreases in costs; a revolutionary opening up of markets (a phenomenon exemplified by but not limited to the rise of the Internet); the advent of new business models; and a striking acceleration in the rate of change.

When Media Are New book. The world of communication media has undergone massive changes since the mid-1980s. John Carey and Martin Elton are among the most skilled and insightful.

Adoption of new media. The fragility of forecasting. When online media were new : the missing chapter. The long road to interactive television.

amp; Elton, M. C. J. 2010, When media are new : understanding the dynamics of new media adoption and use, John Carey and Martin . Elton Digital Culture Books/University of Michigan Press and the University of Michigan Library Ann Arbor. Adoption of new media. The integration of mobile phones into everyday life.

How do new media make their way into users’ hands? .

Everett Rogers and the Diffusion of Innovations.

Stephen Duncombe New York University. Richard Dyer University of London.

William Dutton Michigan State University. Stephen Duncombe New York University. John Nguyet Erni Hong Kong Baptist University. Lewis Allen Friedland University of Wisconsin-Madison. Oscar Gandy Annenberg/ University of Pennsylvania.

Media Innovation and Entrepreneurship by Michelle Ferrier, Elizabeth Mays The textbook is designed to fill the needs of a growing number of journalism and mass communications programs in the . that are teaching media entrepreneurship, media innovation, and the business of journalism to undergraduates and graduates.

Their comprehensive and actionable observations make this a must read for anyone interested in understanding the current (and future) media environment.

Author: Elton, M. Note: Ann Arbor: University of Michigan Press, c2010. Subject: Digital media - Social aspects. Subject: Technological innovations - Social aspects.

When Media Are New: Understanding the Dynamics of New Media Adoption and Use by John Carey and . Open Culture scours the web for the best educational media

When Media Are New: Understanding the Dynamics of New Media Adoption and Use by John Carey and Martin C. Elton. Open Culture scours the web for the best educational media.

"John Carey and Martin Elton are among the most skilled and insightful researchers studying the dynamic changes in technology and the impacts on consumer attitudes and behaviors. Their comprehensive and actionable observations make this a must read for anyone interested in understanding the current (and future) media environment."---Alan Wurtzel, President, Research and Media Development, NBC Universal"When Media Are New should be read by every media manager faced with disruptive change brought on by new technology. The book transcends the fashionable topics and themes that are here today and gone tomorrow and instead places emphasis on those areas of research and implementation where fatal mistakes are made. They capture something universal, and therefore highly useful, by stripping away the hype and focusing relentlessly on consumers and the ways they adopt or fail to adopt new media products and technologies into their lives."---Martin Nisenholtz, Senior Vice President, Digital Operations, The New York Times Company"The burgeoning development of the Internet has deflected attention from a wider history of new media innovations that has shaped its success. John Carey and Martin Elton demonstrate that earlier initiatives to launch videophones, two-way interactive cable systems, videotext and other media innovations can teach us much about the present state and future course of information and communication technologies. This is a key reference on the new media, and must reading for students of the Internet---the platform for continuing the new media revolution."---Professor William H. Dutton, Director, Oxford Internet Institute, University of OxfordThe world of communication media has undergone massive changes since the mid-1980s. Along with the extraordinary progress in technological capability, it has experienced stunning decreases in costs; a revolutionary opening up of markets (a phenomenon exemplified by but not limited to the rise of the Internet); the advent of new business models; and a striking acceleration in the rate of change. These technological, regulatory, and economic changes have attracted the attention of a large number of researchers, from industry and academe, and given rise to a substantial body of research and data. Significantly less attention has been paid to the actual and intended users of new media. When Media Are New addresses this research and publishing gap by investigating the human side of the technological changes of the last 50 years and the implications for current and future media. It will find a broad audience ranging from media scholars to policymakers to industry professionals.John Carey is Professor of Communications and Media Management at Fordham Business School and has extensive experience in conducting research about new media for companies such as AT&T, Cablevision, NBC Universal, and the New York Times (among many others) as well as foundations and government agencies. His extensive publications have focused on user adoption of new media and how consumers actually use new technologies. Martin C. J. Elton was Director of the Communication Studies Group in the UK, which pioneered in the study of user behavior with new media technologies, and founded the Interactive Telecommunication Program at New York University. He has published widely on user research, forecasting, and public policy and has conducted extensive research for many prominent foundations, companies, and government agencies in the USA and Europe.

Kizshura
In "When Media Are New," authors John Carey and Martin Elton provide a profoundly useful guide for understanding new media adoption. Executives at startup ventures and established companies, as well as public sector regulators and academics will find valuable insights, based on research and real-world case studies of failed and successful efforts to introduce new media technology products and services to the market. Part 1: "Processes" contains a thought-provoking analysis of the adoption of new media and addresses fundamental questions, such as: Do new media technologies need to address a market need in order to succeed, or can the need be created? How do content and services need to come together to generate enough appeal to power adoption? Why do technologies fail? What pitfalls impede the accuracy of efforts to forecast demand for new media? What contributes to success or undermines the process of implementing and launching new media? What research can enhance the success of new media? Part 2 provides case studies about new media such as interactive television, videophone and teleconferencing, and pre-World Wide Web online services that failed to survive in a Web-centric world, as well as satellite radio and mobile phones that have succeeded. "Those who cannot remember the past are condemned to repeat it" (Santayana).
Doomwarden
It's refreshing to find a treatise on the high-tech marketplace that isn't filled to the brim with hype. Far from it - this thoughtful, extensively-researched book paints the big picture of how and why technology innovations succeed or fail, based on over a century of data. What I found particularly interesting was the number of times some technology products need to be rolled out before they finally take off in either business or home settings (the grand prize winner being the fax machine, which was invented in the 1840s but didn't achieve any kind of market share until 140 years later).

I highly recommend this book to anyone in the business of creating, planning, or marketing high tech, media, and communications products and services. A real bonus: it's chock full of the eye-opening graphs and charts you can reference in presentations.
Soustil
When Media Are New is excellent on the history of new media adoption but it's especially valuable when it documents that neglected group, end users. Noting "technophilia" and featuritis, the authors point out that needs assessment alone isn't sufficient to understand what users need. They're also very good on the forgotten history of early interactive media.
How great that the experience of these two authors has been captured. Too often the learning in early projects is neither documented nor remembered.