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by Anna Gough-Yates
Download Understanding Women's Magazines: Publishing, Markets and Readerships in Late-Twentieth Century Britain fb2
Social Sciences
  • Author:
    Anna Gough-Yates
  • ISBN:
    0415216389
  • ISBN13:
    978-0415216388
  • Genre:
  • Publisher:
    Routledge; 1 edition (January 16, 2003)
  • Pages:
    208 pages
  • Subcategory:
    Social Sciences
  • Language:
  • FB2 format
    1268 kb
  • ePUB format
    1639 kb
  • DJVU format
    1676 kb
  • Rating:
    4.9
  • Votes:
    705
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Understanding Women's Magazines book.

Understanding Women's Magazines book. Understanding Women's Magazines investigates the changing. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades. Understanding Women's Magazines examines the transformation in the/ Understanding Understanding Women's Magazines investigates the changing landscape of women's magazines.

Understanding Women's Magazines investigates the changing landscape of women's magazines. Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines.

Understanding Women's Magazines explores the changing landscape of the women's magazine market. Anna Gough-Yates is Lecturer in the Sociology of Culture and Communication at Brunel University. Tracing changes in women's magazine production, advertising and marketing practices, Gough-Yates analyses the strategies and fortunes of a range of titles in a gloablized market, including Elle, Marie Claire, Eve and Red Anna Gough-Yates is Lecturer in the Sociology of Culture and Communication at Brunel University. Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines

Understanding Women's Magazines investigates the changing landscape of women's magazines.

Anna Gough-Yates (29 August 2003). Understanding Women's Magazines: Publishing, Markets and Readerships in Late-Twentieth Century Britain. p. 97. ISBN 978-1-134-60624-5. Retrieved 24 March 2016. a b The Europa World Year: Kazakhstan - Zimbabwe. Taylor & Francis Group. ISBN 978-1-85743-255-8.

1 online resource (xiv, 190 pages) : Understanding Women's Magazines investigates the changing landscape of women's magazines.

Understanding women's magazines : publishing, markets and readerships. Magazine Publishing and Markets in the Late Twentieth Century 3. Who's That Girl?

Understanding women's magazines : publishing, markets and readerships.

Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades.Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.