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Download A Technique for Producing Ideas -: the simple five-step formula anyone can use to be more creative in business and in life! fb2

by James Webb Young
Download A Technique for Producing Ideas -: the simple five-step formula anyone can use to be more creative in business and in life! fb2
Creativity
  • Author:
    James Webb Young
  • ISBN:
    1477467041
  • ISBN13:
    978-1477467046
  • Genre:
  • Publisher:
    CreateSpace Independent Publishing Platform (May 14, 2012)
  • Pages:
    36 pages
  • Subcategory:
    Creativity
  • Language:
  • FB2 format
    1126 kb
  • ePUB format
    1537 kb
  • DJVU format
    1641 kb
  • Rating:
    4.5
  • Votes:
    851
  • Formats:
    mobi lrf rtf lrf


FREE shipping on qualifying offers. This short but powerful book has helped thousands of writers, artists, scientists, and engineers to solve problems and generate ideas. Now let James Webb Young's unique insights help you be more creative in every area of life. Advertising mogul William Bernbach wrote.

A Technique for Producing Ideas - book. Young is an advertiser, and the book is aimed primarily at advertisers, but it's useful for anyone in a creative field who wants to focus on the process of coming up with ideas.

A Technique for Producing Ideas – the simple five-step formula anyone can use to be more creative in business and in life! Read. In this classification speculator is a term used somewhat in the sense our word "speculative. The speculator is the speculative type of person. And the distinguishing characteristic of type, according to Pareto, is that he is constantly pre-occupied with the possibilities of new com-binations. Drag & drop your files (not more than 5 at once).

A Technique For Producing Ideas is a step-by-step technique for sparking creativity .

A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field. Read whenever, wherever. Your phone is always with you, so your books are too – even when you’re offline. Bookmate – an app that makes you want to read. The term used by Pareto to describe the other type, the rentier, is translated into English as the stockholder-though he sounds more like the bag holder to me. Such people, he says, are the routine, steady-going, unimaginative, conserving people, whom the speculator manipulates.

A Technique for Producing Ideas: The simple, five-step formula anyone can use to be more creative in business and in. .

A Technique for Producing Ideas: The simple, five-step formula anyone can use to be more creative in business and in life! by James Webb Young.

9781477467046) by Young, James Webb and a great selection of similar New, Used and Collectible Books . A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field. From the Back Cover: A step-by-step technique for sparking breakthrough creativity in advertising-or "any" field. Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Include any personal information. Mention spoilers or the book's price. 0) 50 characters minimum. You are in the United States store.

A Technique For Producing Ideas is a step-by-step technique for . James Webb Young reminds us in his small book that ideas are the soul of any good ad. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject.

James Young's conclusions were published in his 59-page classic book, A Technique for Producing Ideas: the five-step model anyone can use to be more creative in business and in life! My model, bearing some resemblance to Young's, is described as a four-step formula

James Young's conclusions were published in his 59-page classic book, A Technique for Producing Ideas: the five-step model anyone can use to be more creative in business and in life! My model, bearing some resemblance to Young's, is described as a four-step formula. Step 1: Collect old ideas. Collect as many ideas as possible. Broad and narrow, superficial and deep, generic and specialized. I read Popular Science, Popular Mechanics, and more

James Webb Young is in the tradition of some of our greatest thinkers . It only takes 5 steps to produce fertile ideas.

James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. I may provide some good advice for those looking to find "their way in life" but some stories can be a bit too lengthy and you are likely to loose track if you are a bit tired. When you read this book, most people, especially those in the creative industries will no doubt have an aha moment.

This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field.

Delalbine
I will use what I learned, but at 25 pages, this book is 24 pages too long. Here's the meat:
1. Gather all the facts
2. Mix and match the facts to find new combinations that inspire an idea; keep at it until you can't any more.
3. Ignore it and go do something else.
4. Out of nowhere an idea will come.
5. Refine your idea with the help of others.
Now you don't have to read it.
LoboThommy
This booklet (28 pages) was originally published in 1940 and some new material was added twenty years later. The Foreword to the edition I have (published by Waking Lion Press in 2009) was provided by William Bernbach (1911-1982), one-time chairman and CEO of what was Doyle Dane Bernbach, then renowned for many of the greatest ads in the 20th century. The booklet's author, James Webb Young (1886-1973), added a "Prefatory Note" in 1960. His first publication, How To Become An Advertising Man (1963), focuses on core concepts that every ad practitioner and copywriter should know:

o Knowledge of Propositions
o Knowledge of Markets
o Knowledge of Messages
o Knowledge of Message Carriers
o Knowledge of Trade Channels
o Knowledge of How Advertising Works
o Knowledge of The Specific Situation

Today, these core concepts continue to provide the "basics" on which all effective marketing depends when attempting to create or increase demand for the given product and/or service and multi-media advertising is without doubt advertising's most powerful resource. However, for at least the past 75 years, everything begins with a compelling idea.

In A Technique for Producing Ideas, Webb offers what he characterizes as a "simple, five-step formula anyone can use to be more creative in business and in life! " Although the process itself is indeed simple, completing it to achieve the given results is a wholly different matter. Webb's focus is on the process by which to generate ideas. "They appear just as suddenly above the surface of the mind [like a lovely atoll above the surface of a deep blue sea]; and with that same air of magic and unaccountability. But the scientist knows that the South Sea atoll is the work of countless, unseen coral builders, working below the surface of the sea." Keep in mind that Webb developed or encountered this insight decades ago.

The details of the five-step "formula are best revealed in context, within the narrative. I will suggest now, however, that (a) this booklet is by no means relevant only to advertising or even to business in general, and (b) it can help almost anyone to develop more and better ideas when seeking a solution to a problem or an answer to a question. Because Webb thinks and writes so clearly, the booklet offers the additional benefit of helping its reader to reduce (if not eliminate) all the "clutter" in the mind that accumulates relentlessly over time.
Shliffiana
This "book" (pamphlet, really) is filled with many off-putting errors and formatting deficiencies. The use of a proofreader would have been highly recommended.

At the end of its Amazon Product Page, it is stated, "Note: This is an illustrated edition of the book for an engaging read."

There are a total of 7 (seven) small graphics (illustrations?), none of which are "engaging" nor have they added anything of value to the pamphlet's content.
Corgustari
If you are looking for the holy grail of ideas this may not be what you thought you'd learn. But, as with other classics like how to read a book, james young has detailed clearly and concisely the principles and steps you can take to produce great ideas.

It helps explain why taking long walks (with a note pad or dictaphone) are so useful for revealing ideas. I find shaving in the shower an excellent place as well, but jotting notes down is less easy.

If you are in the business of discovering ideas and presenting the solutions (and thanks again to the giants whose shoulders you are walking on and reordering the ideas of others into new formluations and orbits) you should buy this book.

It reveals a technique you can make to work for you.
Ishnllador
This has got to be one of the top five books I've read over the past ten years (that we'll over 10,000 books). I figured out how I should have written my masters thesis (but did not) causing major stress on my life and the others around me. How ever I did use a version of this process when I did my.under grad work.... dare I say, I did everything in pen and or pencil then used an IBM ball type typewriter to pull all my. Lets together this king through the whole process again. What can I say to put it the best perspective...One day soon I hope to be in a PhD program in "Innovation". This book will be at my side - heavily outlined and commented as it is now...
Gholbimand
What an itty-bitty tiny book. I had no idea it was this small. I wouldn't have bought it if I'd known it was not much more than a pamphlet. Geez. The info is good, but not great. Wished I bought a better book.
Frosha
The technique described in this short book is nothing that will be new to you. Rather it is an identification of the relationship of conscious and unconscious practices that we all walk through on the journey of creating new ideas. Having these practices (or steps) identified and articulated as they are here serves the mind by giving an understanding or rubric that we may pursue these practices with greater intentionality. As I said, we already do them, but I would suspect we don't know that we do. Understanding the process of creating new ideas allows us to exercise and discipline ourselves to become better idea makers.
If you are searching for ideas for advertising, product or business this short book will open your eyes to a new way of thinking.