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by Lynne Eagle,Stephanie Dahl,Susie Hill,Sara Bird,Fiona Spotswood
Download Social Marketing fb2
Social Sciences
  • Author:
    Lynne Eagle,Stephanie Dahl,Susie Hill,Sara Bird,Fiona Spotswood
  • ISBN:
    0273727222
  • ISBN13:
    978-0273727224
  • Genre:
  • Publisher:
    Pearson Education (February 5, 2013)
  • Pages:
    350 pages
  • Subcategory:
    Social Sciences
  • Language:
  • FB2 format
    1288 kb
  • ePUB format
    1191 kb
  • DJVU format
    1252 kb
  • Rating:
    4.4
  • Votes:
    291
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The book is suitable for both undergraduate and postgraduate students of business and marketing and those studying modules in social . Dr Fiona Spotswood is Lecturer in Marketing at the University of the West of England.

The book is suitable for both undergraduate and postgraduate students of business and marketing and those studying modules in social marketing. Professor Lynne Eagle is Professor of Marketing at James Cook University, Australia. Dr Stephan Dahl is Senior Lecturer in Marketing at Hull University Business School. Professor Alan Tapp is Professor in Marketing at the University of the West of England.

The effective application of social marketing principles can be complex and controversial

The effective application of social marketing principles can be complex and controversial. Social marketing planning cannot be reduced to a simple set of actions on a checklist; there is no single strategy for success and strategies that have proved successful with one population may not transfer to other populations. Social Marketing by Stephan Dahl, Susie Hill, Sara Bird, Lynne Eagle, Fiona Spotswood, Alan Tapp (Paperback, 2012). Brand new: lowest price.

Social Marketing book.

Social marketing based strategy for obesity interventions. Alan Tapp, Lynne Eagle, Fiona. Through its 14 chapters, this book presents a first view of the different perspectives within the fragmented field of behaviour change

Social marketing based strategy for obesity interventions. We found limited exemplars to illustrate, bu. More). Through its 14 chapters, this book presents a first view of the different perspectives within the fragmented field of behaviour change. The first part presents a series of perspectives of behaviou.

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial

By Lynne Eagle, Stephen Dahl, Susie Hill, Sara Bird, Fiona Spotswood, Alan Tapp. Chapter 9 Social forces and population level effects. Chapter 10 Designing social marketing interventions: products, services, locations, channels. Chapter 11 Message framing.

By Lynne Eagle, Stephen Dahl, Susie Hill, Sara Bird, Fiona Spotswood, Alan Tapp. Chapter 12 Creativity in social marketing.

Social marketing aims to improve the health and wellbeing of society; however the development and implementation of interventions may . James Cook University. University of the West of England, Bristol.

Social marketing aims to improve the health and wellbeing of society; however the development and implementation of interventions may have ethical repercussions for both intended and incidental targets, and in general ethical terms. To date there is little systematic analysis in the literature of these issues or possible solutions.

Social Marketing by Lynne Eagle; Stephan Dahl; Susie Hill; Sara Bird; Fiona Spotswood; Alan Tapp and Publisher Pearson UK. Save up to 80% by choosing the eTextbook option for ISBN: 9780273780991, 0273780999. The print version of this textbook is ISBN: 9780273727224, 0273727222. Note that the availability of products for purchase is based on the country of your billing address. Some items may have regional restrictions for purchase. Canadian customers may purchase from our stores in Canada or the US. Canada.

Stephan Chapter 11: Ethics in Social Marketing - Lynne Eagle, Stephan Dahl and David Low Chapter 12: Legislation . Stephan Dahl is a Senior Lecturer in Marketing at Hull University Business School in England and Adjunct Associate Professor at James Cook University in Australia.

Stephan Chapter 11: Ethics in Social Marketing - Lynne Eagle, Stephan Dahl and David Low Chapter 12: Legislation, Regulation and Ethics - Stephan Dahl and Kathleen Mortimer show more. Learn about new offers and get more deals by joining our newsletter.

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial.Social marketing planning cannot be reduced to a simple set of actions on a checklist; there is no single strategy for success and strategies that have proved successful with one population may not transfer to other populations. This text will explore the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes.

The authors provide a critical analysis of the origins of social marketing as a concept and of the claims made by its supporters and detractors in order to highlight what social marketing can and cannot achieve. This is followed by a review of strategic issues that must be considered in developing social marketing programmes, including persuasion resistance, message relevance and message framing.

Key themes included in the text are the impact of cultural factors on health-related behaviours, ethical issues and attitudes as a key factor underlying health-related behaviours. The authors introduce concepts, theories and strategies that will aid the development, testing and implementation of social marketing interventions.

The book is suitable for both undergraduate and postgraduate students of business and marketing and those studying modules in social marketing.