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by Tasra Dawson,Ron Dawson
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Humanities
  • Author:
    Tasra Dawson,Ron Dawson
  • ISBN:
    0321635302
  • ISBN13:
    978-0321635303
  • Genre:
  • Publisher:
    Peachpit Press; 1 edition (July 25, 2009)
  • Pages:
    288 pages
  • Subcategory:
    Humanities
  • Language:
  • FB2 format
    1170 kb
  • ePUB format
    1590 kb
  • DJVU format
    1559 kb
  • Rating:
    4.7
  • Votes:
    646
  • Formats:
    azw lrf rtf txt


Tasra Dawson is an award-winning author who has reached billions of viewers internationally via appearances on. .Their work and their book are inspiring. Great book Ron and Tasra! BTW- I'd like to see Tasra write a book on photography! This is not a Rose-Colored Glasses kind of book.

Tasra Dawson is an award-winning author who has reached billions of viewers internationally via appearances on NBC, ABC, Deeper Living, and Harvest TV. She is a driven entrepreneur who hosted a weekly online show, authored an award-winning book, trained corporate executives, and launched Dare Dreamer Press, all within the last five years. It's honest, real, and a must-read for event videographers.

Ron Dawson is President of Dare Dreamer Media, a new media marketing agency and production company whose .

Ron Dawson is President of Dare Dreamer Media, a new media marketing agency and production company whose clientele has included Apple, Adobe, Kodak, and Intuit. He is an international award-winning producer, two-time Videographer of the Year for his regional association, and twice named to the EventDV Top 25 most influential event video producers in the world. He writes a weekly blog about business and branding at bladeronner. Tasra Dawson is an award-winning author who has reached billions of viewers internationally via appearances on NBC, ABC, Deeper Living, and Harvest TV.

With good humor, practical advice, and a healthy dose of reality, Ron and Tasra Dawson show you how to get your business on track and transform it into the one of your dreams. The result is increased creativity, financial gain, less stress, and more time and energy to pursue the projects you are truly passionate about.

Refocus: Cutting-Edge Strategies for Transforming Your Video Business takes a unique approach and is a complete guide to evolving one's video business, whether it's an individual, a small business, corporate, or freelance business in event, how-to, corporate, or wedding videography. Author Ron Dawson is considered the 'go-to' source on this type of information, voted twice by his peers in EventDV magazine as one of the top influential videographers in the industry.

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Ron Dawson, Tasra Dawson . If the answer is yes, then this book was written for you. Read a few pages and you’ll find the authors’ unique approach to the business of video production is unlike what you’ve heard or read before. With good humor, practical advice, and a healthy dose of reality, Ron and Tasra Dawson show you how to get your business on track and transform it into the one of your dreams.

Find nearly any book by Tasra Dawson. Get the best deal by comparing prices from over 100,000 booksellers. by Ron Dawson, Tasra Dawson. ISBN 9780321635303 (978-0-321-63530-3) Softcover, Peachpit Press, 2009. Founded in 1997, BookFinder. com has become a leading book price comparison site

Refocus: Cutting-Edge Strategies to Evolve Your Video Business by Ron Dawson & Tasra Dawson.

Refocus: Cutting-Edge Strategies to Evolve Your Video Business by Ron Dawson & Tasra Dawson. Do you want to stand out in today’s competitive wedding, corporate, and event video markets? To be paid what you’re worth for the creative work you produce? To find an extra two hours a day to pursue your passion? To get out from under the backlog of unfinished projects? If the answer is yes, then this book was written for you.

Refocus : Cutting-Edge Strategies to Evolve Your Video Business. Completely transform and grow your event or wedding videography business by learning to harness new media technology and business strategies- Ron Dawson is a recognized, influential leader in the huge field of event and wedding videography. Learn new ways of marketing, new design skills, and new ways to make money, which are not currently covered in other books for this audience.

Ron and Tasra will help you move mountains in your business. Lance Gray, CEO, PixelPops Design, LLC "I know how busy we all can get, but if you read this book and apply the information, it will turn your world around. David Robin, David Robin Films.

Forewords by David Hebel, Founder & CEO, Digital Juice, Inc. and Steve Weiss, Partner, Zacuto Do you want to stand out in today’s competitive wedding, corporate, and event video markets? To be paid what you’re worth for the creative work you produce? To find an extra two hours a day to pursue your passion? To get out from under the backlog of unfinished projects? If the answer is “yes,” then this book was written for you. Read a few pages and you’ll find the authors’ unique approach to the business of video production is unlike what you’ve heard or read before. With good humor, practical advice, and a healthy dose of reality, Ron and Tasra Dawson show you how to get your business on track and transform it into the one of your dreams. The result is increased creativity, financial gain, less stress, and more time and energy to pursue the projects you are truly passionate about. You’ll learn to: Reclaim 525 work hours per year with one simple strategy Implement action items you can use today to start getting paid what you’re worth Assess and transform your current sales and marketing Design a powerful brand experience to amaze your clients and turn them into company evangelists Supercharge your marketing with social media like Twitter, Facebook, and blogs Break into commercial video production for year-round profits You can also network and stay up-to-date at the companion Web site, bladeronner.com. Click the ReFocus link. ”Ron and Tasra will help you move mountains in your business.” —Lance Gray, CEO, PixelPops Design, LLC ”I know how busy we all can get, but if you read this book and apply the information, it will turn your world around.” —David Robin, David Robin Films

Ironrunner
I have just recently started my own video production business. When I saw the description for this book, I was excited that it might have at least some good information relevant to me. What I wasn't prepared for was that this book is full of information and advice I needed, at the most important time for me to have it! Rarely has a book ever coincided with my own life's timing quite like this one did.

For videographers and media producers this book offers a huge amount of great information on all kinds of topics related to a videographer business (or any business, but specifically for videographers). The section on sales and marketing is particularly helpful, and is as current as something like a printed book can be at the time of its publication. All of the info is very practical - it's obvious that the authors have lived their advice, and learned from their successes as well as their challenges. The book works to include lots of detail on both wedding videography and corporate video within it's scope, and has much advice that is applicable to both realms - although another book completely dedicated to corporate and higher-end videography and film would be a great follow-up to this book.

Most of all, it's obvious that the Dawsons love what they do, and love to share their experiences, advice and more with their readers. Their sincerity and subject knowledge make this book worth every bit of the purchase price. I know my video business will benefit (in fact it already has) from this book - and yours will too.
JOIN
I should preface this review by saying that I do not know Ron Dawson, but I feel like I do. A few months ago I requested to my twitter stream if anyone knew of any good books to help me with starting my video business. A friend of mine pointed me towards this book and a podcast that Ron hosts. Ron then started talking to me on twitter and I decided that I had to buy this book. It's great when an author is so accessible and willing to help.

I'm glad I did.

I don't want to go into too much detail about the specific things that he mentions in the book, suffice it to say it gave me several new ideas that I had never considered exploring before. He presents the ideas in a sort of a la carte fashion, giving you the freedom to pick and choose ideas.

Not only do Ron and Tasra give business ideas, they also give advice on running your business from branding to marketing and social media (as evidenced by him following his own advice with twitter). If you can use one idea from the book and use it, it will more than pay for itself. I also recommend listening to Ron's podcast. A great resource.
Roram
Ron and Tasra came onto the event videography scene with a bang! For the longest time, there were only a handful of industry leaders, and I can only remember two books that covered the industry well. In the early years, the industry was made up mostly of people who enjoyed the hobby of video and then decided to make money on their hobby by shooting events. Ron Dawson, in my mind, was one of the first guys to have a film school background and be willing to share his knowledge from the stage. I think his work ushered in a whole slew of new talent and new industry leaders. He and Tasra have also become prolific bloggers. The information that they share so freely with our industry, and their masterful leadership have encouraged other film students and photographers to take a serious look at the art and craft of wedding and event filmmaking. Their book, Refocus, in my estimation, is the best book-to-date on the subject. Even after 39 years in broadcasting, and 12 years as a wedding filmmaker, I still go back to read passages in Refocus. I've marked the book up so many times with notes and ideas, that it's getting too cluttered to read. I think it's an excellent book and would recommend it to anyone in the industry- newbies and veterans alike. Their work and their book are inspiring. Great book Ron and Tasra! BTW- I'd like to see Tasra write a book on photography! This is not a Rose-Colored Glasses kind of book. It's honest, real, and a must-read for event videographers.
Quamar
Great information, but a little outdated.
Tam
For the past few years I have wanted to start my own video production business. I had some know-how as far as editing and shooting were concerned, but little else. A few months ago I was looking for some resources to help me out and came across Refocus. This book has been a very useful guide for getting me on my way to having a working business. The marketing and branding sections were great for me, I have very little experience in those areas. Additional reading lists and online resources add great value to the book. The chapters are straight forward, engaging, and easy to read. I'd definitely recommend Refocus to anyone interested in going into (video) business for themselves!
Whitestone
It takes you step by step on analysing your abilities and posibilities this type of media offers in this era of technology and artistry. It's not about the great technology needed to perform professionally (as sometimes the magazines tend to sell to you), but about how can you make the best stories flourish (whether it is for personal or commercial purposes), and touch peoples lives with whatever you can get your hands on!! On the other hand, it helps you on the process of building your own video production business, or reorganize and restructure it, if you already own one. It has been a blessing to my life, and I hope it will be the same to you!!
GAZANIK
This really is the best essential guide you need to read if you run a video production business. It tends to lean more towards wedding videography, but the general information applies to all video people and it applies to what's going on in the world right now.. . or at least as of the date of this review.

Finally, a book that details how to run a video business. I've researched all over the web and there is no other book like this. I'm not going to spill all the secrets, so if you have a small video production shop, just buy this book. No questions.