Download The Writer's Guide to Corporate Communications fb2

by Mary Moreno

Skills

Author:

Mary Moreno
ISBN:

1880559749
ISBN13:

978-1880559741
Genre:

Money / Business
Publisher:

Allworth Press; 1 edition (July 1, 1997)
Pages:

192 pages
Subcategory:

Skills
Language:

English
FB2 format

1909 kb
ePUB format

1256 kb
DJVU format

1515 kb
Rating:

4.5
Votes:

706
Formats:

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My first published book, The Writer's Guide to Corporate Communications, is the culmination of decades of experience in using the skills of storytelli I am a writer, musician, composer and singer.

My first published book, The Writer's Guide to Corporate Communications, is the culmination of decades of experience in using the skills of storytelli I am a writer, musician, composer and singer. For years I supported myself as a "writer for hire," creating TV commercials, advertising jingles, corporate speeches, training videos, et. by day, and performing with my band, "Bloody Mary," at night.

Authors : Mary Moreno. The Writer's Guide to Corporate Communications. Additional Product Features. Place of Publication. Title : The Writer's Guide to Corporate Communications. Product Category : Books. List Price (MSRP) : 1. 5.

Everyone from wannabees to seasoned professionals will benefit from The Writer's Guide to Corporate Communications. It's a comprehensive look at a complicated subject written by a true expert in the field. Stephanie Campbell, Sr. Vice President, Programming, Direct TV. Book Excerpt: Corporate communications can take the form of a printed piece, a video, a slide show or living theater, but only a living writer can provide the copy, the script or the speech.

Mary Moreno is a New York City writer of fiction and memoir, and an award-winning composer and songwriter. Much of her fiction combines her passion for music with her love of mystery. She is currently working on a mystery series set at the Metropolitan Opera, as well as an historical fiction that involves Mozart. Her Kindle short story, Killerfest, is the first in a series of satirical thrillers featuring a protagonist who kills to get published. Although she’s never actually killed anyone, Mary does wake up just about every morning thinking about new ways to commit murder. Awards and Recognition.

It is an essential companion to the thinking practitioner and the academic concerned with practice.

Discover ideas about Corporate Communication. The writer's guide to corporate communications, Mary Moreno. Corporate Communication October 2014 Library Catalog Mary Writer New Books Sign Writer Writers.

Mary Morris (born May 14, 1947 in Chicago) is an American author and a professor at Sarah Lawrence College. Morris published her first book, a collection of short stories, entitled Vanishing Animals & Other Stories, in 1979 at the age of thirty-two and was awarded the Rome Prize in Literature by the American Academy and Institute of Arts and Letters. She has gone on to publish numerous collections of short stories, novels, and travel memoirs.

Write up the corporate ladder : successful writers reveal the techniques that help you write with ease and get ahead Kevin . On this site it is impossible to download the book, read the book online or get the contents of a book

Write up the corporate ladder : successful writers reveal the techniques that help you write with ease and get ahead Kevin Ryan. On this site it is impossible to download the book, read the book online or get the contents of a book. The administration of the site is not responsible for the content of the site. The data of catalog based on open source database. All rights are reserved by their owners. Download book The writer's guide to corporate communications, Mary Moreno.

Mary Munter's corporate communication theory starts with an action-based communication loop. A communicator identifies an objective that he wants to achieve. For example, a college recruiter wants to increase enrollment. His audience is college-bound high school students. He decides on an action - signing up for more information - that he wants students to take as a result of his communication. Ideally, the action-based communication loop ultimately helps the communicator achieve his goal.

Corporate communications can be a lucrative area for freelance writers. Small but comprehensive, this is the book for anyone who wants to write better corporate communications. This is a guide to the business, techniques and creative skills needed for success. Coverage includes: how to write for videos, speeches, sales meetings, brochures, Web sites, and more; how to think creatively and strategically; how to find clients, market skills, and develop a portfolio; and how to negotiate and set fees.

This reference contains everything the freelance writer needs to succeed in the lucrative field of corporate communications. This book is a complete guide to the techniques and creative skills needed for success. Coverage includes: how to write for videos, speeches, sales meetings, brochures, Web sites, and more; how to think creatively and strategically; how to find clients, market skills and develop a portfolio; and how to negotiate and set fees. Included are treatments and scripts, as well as exercises which provide the writer with a sample portfolio to help land assignments. "An incredible source book for anyone who's working to build a career or a business in corporate communications. As someone who's been on both sides of the desk, I feel that Moreno delivers one of the fines how-to books on the subject." Mary Lou Quinlan, CEO and President, N.W. Ayer & Partners.

Faugami

This author has a lot of experience (and connections to get hired) for writing for big sales or event meetings with a lot of hurrah! type goings-on, like VP retirement parties or a sales awards convention that lasts for three days in Cancun or Acapulco. She does give some good advice for the beginner freelancer writer, and others too, probably. I have passages underlined.

White gold

The author's premise is unfortunately that her readers are all wannabee Nobel Laureates who somehow see writing for the mundane corporate world as demeaning. As such, she emphasises those areas of corporate communications that would be more attractive to people who have pigeon-holed themselves as "artistes". Writing for corporate communications is satisfying in itself and doesn't need to be sold. Her slant is best exemplified by the fact that despite her own admission that "The annual shareholder's report might be the corporation's most important communication", she spends no more than half a page (in a book of 178 pages!) discussing the issues involved in writing annual reports. On the other hand, writing for corporate videos, admittedly fun but far from providing a bread-and-butter income, receives a full ten pages (presumably due to the less demeaning nature of such work). As a senior editor and text writer in the corporate communications department of a major multinational bank, with more than 15 years of experience in the writing business, I have seen my fair share of writers who can produce nothing but "froth". True art combines substance with aesthetic satisfaction. This book provides good coverage of those areas of corporate writing that would appeal to "froth producers", but is seriously remiss in areas relating to the core of corporate comunications, namely good business writing. To this end, aspiring corporate writers would be better off reading a book like "Writing at Work" by Ernst Jacobi.

Dangerous

This is indeed a no-nonsence, to-the-point, practical, realistic aid to help business people write better. Without wandering examples, without marginally personal stories, and without useless theory that are presented in some other how-to-write books, this gives the reader solid, specific tips. Small but comprehensive, this is the book for anyone who wants to write better corporate communications.

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