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by Senator Feargal Quinn
Download Crowning the Customer: How to Become Customer-Driven fb2
Processes & Infrastructure
  • Author:
    Senator Feargal Quinn
  • ISBN:
    0862787637
  • ISBN13:
    978-0862787639
  • Genre:
  • Publisher:
    O'Brien Press Ltd; 2nd edition (February 4, 2002)
  • Pages:
    160 pages
  • Subcategory:
    Processes & Infrastructure
  • Language:
  • FB2 format
    1173 kb
  • ePUB format
    1280 kb
  • DJVU format
    1229 kb
  • Rating:
    4.8
  • Votes:
    937
  • Formats:
    mbr azw lit mobi


Senator Feargal Quinn. How to become Customer Driven. Customer service is the competitive business battleground of the twenty-first century.

Senator Feargal Quinn. This book, by an internationally acclaimed entrepreneur, is a hands-on guide for people who run businesses or work in them, written in simple jargon-free style. He explains: The 'Boomerang Principle' (bringing the customer back)How to get the feel of the market placeHow to listen effectively to the customerCustomer panelsWhy you should increase the number of complaintsHow to introduce fun and surprise into business

Start by marking Crowning the Customer: How to Become Customer-Driven as Want to Read .

Start by marking Crowning the Customer: How to Become Customer-Driven as Want to Read: Want to Read savin. ant to Read. Details (if other): Cancel. Thanks for telling us about the problem. Crowning the Customer: How to Become Customer-Driven. by. Senator Feargal Quinn.

by Senator Feargal Quinn. Select Format: Paperback. ISBN13:9780862787639. Release Date:January 2002.

How to become Customer Driven. Crowning the Customer - Feargal Quinn. Feargal Quinn and his company. He explains: The 'Boomerang Principle' (bringing the customer back) How to get the feel of the market place How to listen effectively to the customer Customer panels Why you should increase the number of complaints How to introduce fun and surprise into business.

Feargal Quinn explains: the 'Boomerang Principle' (bringing the customer back); how to get the feel of the market place; how to listen effectively to customers; why you should increase the number of complaints; how to run successful customer panels; and how to introduce fun and surprise into business.

How to become Customer DrivenCustomer service is the competitive business battleground of the twenty-first century. This book is a hands-on guide for people who run businesses or work in them. Feargal Quinn founded Superquinn, the Irish supermarket group, in 1960 and was its Managing Director for many years during which it built an international reputation for excellence in customer service. His bestselling book Crowning the Customer (O'Brien Press) is used by multi-national companies as the essential customer care manual.

How to become Customer Driven Customer service is the competitive business battleground of the twenty-first century

How to become Customer Driven Customer service is the competitive business battleground of the twenty-first century.

How to become Customer Driven Customer service is the competitive business battleground of the twenty-first . Feargal's television series Feargal Quinn's Retail Therapy has seen many small business turned around in recessionary times. Country of Publication.

How to become Customer Driven Customer service is the competitive business battleground of the twenty-first century. He explains: The 'Boomerang Principle' (bringing the customer back) How to get the feel of the market place How to listen effectively to the customer Customer panels Why you should increase the number of complaints How to introduce fun and surprise into business

This book, by an internationally acclaimed entrepreneur, is a hands-on guide for people who run businesses or work in them, written in simple jargon-free style

How to become Customer Driven Customer service is the competitive business battleground of the twenty-first century  . He explains: The 'Boomerang Principle' (bringing the customer back). How to get the feel of the market place. How to listen effectively to the customer. Why you should increase the number of complaints.

Customer service is the new competitive business battleground. This book, by an internationally acclaimed entrepreneur, is a hands-on guide for people who run businesses or work in them, written in simple jargon-free style. Feargal Quinn explains: The 'Boomerang Principle' (bringing the customer back); How to get the feel of the market place; How to listen effectively to the customer; Customer panels; Why you should increase the number of complaints; How to introduce fun and surprise into business. An essential handbook for managers, company directors, employees and students.

Samardenob
I met Feargal Quinn by chance while vacationing. He was kind enough to share a copy of this great book. I have been a consultant and advisor to family and closely held companies for many years. This is the best book I have ever read regarding all aspects of marketing and customer retentions. I have recommended this book to my clients, friends and my own children. Although the book is chalk full of advice and antidotes, it is an easy read. This book is getting hard to find. If you find one, buy it!
Vudozilkree
This Book was written by the King of Retailers, Fergal Quinn. He is everything it takes to be the top mentor to anyone selling anything and if you are in any way in the retail or services trades you should read this book and leave it on your desk for reference
Beanisend
I have purchased this book for several of my pregnant friens and their friends over the years and find it the best one so far.
Vrion
Many business books talk about how to get new customers

to come into our front door . . . there's nothing wrong with that,

of course . . yet Feargal Quinn in his excellent CROWNING THE

CUSTOMER says what's really important is his Boomerang

Principle: the name of the game is getting the customer back.

Quinn, founder of the Superquinn supermarket chain in Ireland,

developed this principle when as a youngster, he watched

his father operate a successful holiday camp . . . guests, at

the end of their week's stay, were encouraged to return the

next summer . . . when and if they did, it was easy to

determine that any particular week--or even summer--was

successful.

CROWNING THE CUSTOMER presents many similar ideas

that may sound equally simple, but amazingly, just aren't

put into practice as often as should be the case.

For example, in Chapter 7, Quinn talks about how to make

customer panels work . . . this one chapter alone is worth

whatever you might pay for the book . . . you'll learn why it

is imperative that you do the following:

1. In selecting your panel, touch all the bases but don't worry

too much about being fully representative.

2. Don't pay your panel members

3. Let your customers set the agenda.

4. Keep your side as small as possible.

5. Be aware of the flattery obstacle. (In other words, don't just

let your customers compliment you.)

6. Don't answer back.

7. Circulate a report on each customer panel widely within your

organization.

8. Take action on the comments, suggestions and criticisms.

What I really liked about CROWNING THE CUSTOMER were the

numerous examples on found on virtually any page . . . in

reading it, you'll come across useful tidbits that can be

applied to business and non-profit organizations . . . among

them, to name just a few:

* In our business, we have a rule which requires our top

management to do their own household shopping once a month.

This gives them first-hand experience of what shopping is like, seen

from the customer's perspective.

* After using names, the most important step towards seeing

your customers as people is to actually look at them.

* The next time you are tempted to say, "Which will we go for,

this market or that one?" try asking yourself: "Can we not

go for both?"
generation of new
This is a must read for anyone involved in customer service, especially the retail or service fields or for anyone who wants to gain a marketing edge by delivering excellent customer service. Feargal Quinn has had many years experience in supermarket retailing through his own company Superquinn and obviously loves what he does. This comes across in his book, which is easy to read and often amusing. It is also packed with no nonsense advice and terrific ideas.
Topmen
Mr. Quinn writes a very readable, quotable, and interesting book. The Irish grocer tells you about his roots in the service sector and his extraordinary success in the grocery industry. Long on story and anecdote, I only wish this book had more empirical evidence, though I agree with Mr. Quinn that such evidence is difficult to measure.
Oso
I purchased the book as a copy on Kindle. It is a book which draws attention to the necessity of customer service in ANY business environment. It draws from Fergul Quinn's own experience, and there are many anecdotes to help illustrate his point. Like a good lecturer, it is these stories that helps student remember the material. It is a book that doesn't take much time to read but it is a really good guideline to help worker and managers, in how to treat people. In my opinion, I would recommend it, to anyone involved in selling, complaint handling or customer service in general.
First of all, i would like to thank Mr. Quinn for his book and attention. the book is excellent i tought many thing from it. The language is very clear and has alot of advices that applicable to any businees again, tahnk you for the book with respect Sayed Omar The American Uinversity in Cairo