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by Barry Farber
Download 12 Cliches of Selling (and Why They Work) fb2
Marketing & Sales
  • Author:
    Barry Farber
  • ISBN:
    0761116974
  • ISBN13:
    978-0761116974
  • Genre:
  • Publisher:
    Workman Publishing Company (September 1, 2001)
  • Pages:
    240 pages
  • Subcategory:
    Marketing & Sales
  • Language:
  • FB2 format
    1326 kb
  • ePUB format
    1300 kb
  • DJVU format
    1907 kb
  • Rating:
    4.7
  • Votes:
    263
  • Formats:
    rtf doc lrf lrf


In 2002, industry publication Talkers magazine ranked him the 9th greatest radio talk show host of all time

In 2002, industry publication Talkers magazine ranked him the 9th greatest radio talk show host of all time. He is the father of journalist Celia Farber and singer-songwriter Bibi Farber.

12 Cliches of Selling book. 12 Cliches of Selling (and Why They Work). It's the book for everyone who sells-and, as Robert Louis Stevenson once wrote, Everyone lives by selling something.

12 Cliches of Selling (and Why They Work). It uses one clich, per chapter as a starting point-and mines its truth and powerful wisdom. Never take no for an answer, for examp.

Written by Barry Farber, one of the country's best known, most . Don't sell the steak, sell the sizzle gives the 12 steps to a solid presentation.

It uses one clich, per chapter as a starting point-and mines its truth and powerful wisdom.

item 5 12 Cliches of Selling by Farber, Barry Paperback Book The Cheap Fast Free Post -12 Cliches .

item 5 12 Cliches of Selling by Farber, Barry Paperback Book The Cheap Fast Free Post -12 Cliches of Selling by Farber, Barry Paperback Book The Cheap Fast Free Post. item 6 12 Cliches of Selling by Farber, Barry Paperback Book The Cheap Fast Free Post -12 Cliches of Selling by Farber, Barry Paperback Book The Cheap Fast Free Post. It focuses on one cliche per chapter, and uses it to explore the core values of selling.

Breakthrough with Barry Farber- Helping Businesses Land More Deals. Some of his books include The 12 Clichés of Selling and Why They Work (Workman Publishing) and Superstar Sales Manager’s Secrets and Diamond Power. Some of his books include The 12 Clichés of Selling and Why They Work (Workman Publishing) and Superstar Sales Manager’s Secrets and Diamond Power (Career Press).

To book speaker Barry Farber visit his profile page. Some of his books include The 12 Clichés of Selling and Why They Work (Workman Publishing) and Superstar Sales Manager's Secrets and Diamond Power (Career Press). He is also the author of the top selling Nightingale Conant audio programs, State of the Art Selling and Diamond in the Rough.

Written by sales guru and best-selling author Barry Farber, The 12 Clichés of Selling is filled with time-tested advice and anecdotes from the most successful salespeople and entrepreneurs in the business. Selling Made Easy’ – that should be the title of Barry Farber’s book! It’s a short course in sales genius. Harvey Mackay, author of the New York Times bestseller’s Swim with the Sharks and Pushing the Envelope.

Authors: Barry Farber.

They are so fundamental, in fact, that they have become cliches. But the thing to remember about cliches is that just because an expression is time-worn, just because it may be conventional wisdom or common knowledge, doesn't make it any less true or useful. I soon realized that although these cliches were originally meant to apply to selling, they can be applied to all of life. Authors: Barry Farber.

: Written by Barry Farber, one of the country's best known, most respected and incredibly successful sales gurus (Entrepreneur magazine), 12 CLICHES OF SELLING AND WHY THEY WORK is steeped in the language and knowledge of what it takes to sell. It uses one clich, per chapter as a starting point-and mines its truth and powerful wisdom.

Never take no for an answer, for example, belies the image of the stereotypical make-the-sale-at-any-cost salesperson and focuses on finding ways to get around obstacles, such as making the gatekeeper your ally and using humor to open closed doors. You never get a second chance to make a first impression shows how to sell yourself first, how to make people like, trust, and respect you, and how and why to make eye contact and keep a questioning attitude. Your attitude determines your altitude describes how to build and maintain a positive attitude, even in the face of rejection. Don't sell the steak, sell the sizzle gives the 12 steps to a solid presentation. The art of networking and mentoring is covered in It's not what you know, it's who you know, while the importance of value, including the value of getting your money's worth-and all that it implies-falls under You get what you pay for. It's the book for everyone who sells-and, as Robert Louis Stevenson once wrote, Everyone lives by selling something.


Ytli
I saw this book at the bookstore and normally I don't buy books on impulse. But I'm glad I bought this one. Farber discusses the 12 universally known cliches that apply to business but are equally applicable to life in general. He gives reasons why these things are common knowledge and why they work. Then he gives great examples of sales professionals who succeeded by applying the principle (the cliche) Farber just discussed.
Not only do these principles work in business, but they are also applicable to everyday living, especially the last one that Farber discusses. My teenage daughter is always asking me to recommend books that she can read to teach her to prepare for college and beyond. This is one of the books I'm recommending for her, along with Masters of Success and The Mental Edge (mainly for sports but applicable in other areas of life), and How to Succeed in Business By Breaking All the Rules.

We have heard of all of these cliches, but it's great to have them reiterated in an engaging, entertaining, and educational manner as Farber did. Definitely should be a part of every sales professional's library.
Qucid
This book is simple and to the point. Farber doesn't try to teach you any new "system." These are the basics and the reason I keep this book handy for quick inspiration - to remind me that sales is not that complex.