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by Stephen Kline,Sut Jhally,Jacqueline Botterill,William Leiss
Download Social Communication in Advertising: Persons, Products and Images of Well-Being fb2
Marketing & Sales
  • Author:
    Stephen Kline,Sut Jhally,Jacqueline Botterill,William Leiss
  • ISBN:
    0415903548
  • ISBN13:
    978-0415903547
  • Genre:
  • Publisher:
    Routledge; 2 edition (July 27, 1990)
  • Pages:
    340 pages
  • Subcategory:
    Marketing & Sales
  • Language:
  • FB2 format
    1574 kb
  • ePUB format
    1210 kb
  • DJVU format
    1386 kb
  • Rating:
    4.1
  • Votes:
    787
  • Formats:
    txt mbr lrf rtf


By William Leiss, Stephen Kline, Sut Jhally, and Jackie Botterill . Social communication in advertising: persons, products & images of well-being.

It traces advertising's influence within three.

Sut Jhally is Professor of Communication at the University of Massachusetts at Amherst.

Leiss, William, 1939-; Kline, Stephen; Jhally, Su.

Leiss, William, 1939-; Kline, Stephen; Jhally, Sut. Publication date.

William Leiss (Author), Stephen Kline (Author), Sut Jhally (Author) & 0 more. Inspire a love of reading with Prime Book Box for Kids Discover delightful children's books with Prime Book Box, a subscription that delivers new books every 1, 2, or 3 months - new customers receive 30% off your first box. Limited time offer. Kirjaluettelon tiedot. William Leiss, Stephen Kline, Sut Jhally.

Social Communication In Advertising book. See a Problem? We’d love your help. Details (if other): Cancel.

It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.

SUT JHALLY is Professor of Communication at the University of. .

SUT JHALLY is Professor of Communication at the University of Massachusetts and founder and Executive Director of the Media Education Foundation. The Spectacle of Accumulation. Hijacking Catastrophe is a riveting collection of 28 interviews with leading political thinkers that shows how the Bush administration has used the trauma of 9/11 and the war on terrorism to advance a radical and longstanding neo-conservative plan for global geopolitical domination.

For questions or feedback, please reach us at support at scilit.

Stephen Kline is Professor of Communication at Simon Fraser University. Sut Jhally is Professor of Communications at the University of Massachusetts, Amherst and founder and executive director of The Media Education Foundation

Stephen Kline is Professor of Communication at Simon Fraser University. Sut Jhally is Professor of Communications at the University of Massachusetts, Amherst and founder and executive director of The Media Education Foundation. Jacqueline Botterill is a Lecturer at the University of East London.

Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.

Hucama
I did not end up buying the product but the seller was very fair and helpful and all was resolved. Would deal with them again and recommend them as a highly trusted seller to all others.
spacebreeze
but what's with all the typos? There are numerous misspellings, misuses of homonyms, dropped letters and spaces, etc. And I don't mean a couple of them, either--there are sections that have an error every few pages--sometimes more than one on a page. For me, it's distracting. But if such things don't bother you--add another star to my four-star review, because otherwise, it's a great book.
Wymefw
For anyone interested in advertising history, this is without any doubt the best textbook available. The history of advertising - a young and promising discipline - is covered from different perspectives and it's clear the authors are not biased. 'Social Communication' not only gives an overview of the most important writings on advertising history, but also shows possible directions for new research.
Wilbert Schreurs (teaching advertising history at the VU University in Amsterdam)
Doulkree
The three authors explore this fantastic/obscure world of advertisement. I am a marketing student, and my sociology teacher presented this book to me... immediatly I ordered in amazon.