Download Social Communication in Advertising: Persons, Products and Images of Well-Being fb2

by Stephen Kline,Sut Jhally,Jacqueline Botterill,William Leiss

Stephen_Kline Sut_Jhally Jacqueline_Botterill William_Leiss Marketing_and_Sales English

Download Social Communication in Advertising: Persons, Products and Images of Well-Being fb2

Marketing & Sales

Author:

Stephen Kline,Sut Jhally,Jacqueline Botterill,William Leiss
ISBN:

0415903548
ISBN13:

978-0415903547
Genre:

Money / Business
Publisher:

Routledge; 2 edition (July 27, 1990)
Pages:

340 pages
Subcategory:

Marketing & Sales
Language:

English
FB2 format

1574 kb
ePUB format

1210 kb
DJVU format

1386 kb
Rating:

4.1
Votes:

787
Formats:

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By William Leiss, Stephen Kline, Sut Jhally, and Jackie Botterill . Social communication in advertising: persons, products & images of well-being.

It traces advertising's influence within three.

Sut Jhally is Professor of Communication at the University of Massachusetts at Amherst.

Leiss, William, 1939-; Kline, Stephen; Jhally, Su.

Leiss, William, 1939-; Kline, Stephen; Jhally, Sut. Publication date.

William Leiss (Author), Stephen Kline (Author), Sut Jhally (Author) & 0 more. Inspire a love of reading with Prime Book Box for Kids Discover delightful children's books with Prime Book Box, a subscription that delivers new books every 1, 2, or 3 months - new customers receive 30% off your first box. Limited time offer. Kirjaluettelon tiedot. William Leiss, Stephen Kline, Sut Jhally.

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It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.

SUT JHALLY is Professor of Communication at the University of. .

SUT JHALLY is Professor of Communication at the University of Massachusetts and founder and Executive Director of the Media Education Foundation. The Spectacle of Accumulation. Hijacking Catastrophe is a riveting collection of 28 interviews with leading political thinkers that shows how the Bush administration has used the trauma of 9/11 and the war on terrorism to advance a radical and longstanding neo-conservative plan for global geopolitical domination.

For questions or feedback, please reach us at support at scilit.

Stephen Kline is Professor of Communication at Simon Fraser University. Sut Jhally is Professor of Communications at the University of Massachusetts, Amherst and founder and executive director of The Media Education Foundation

Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.

Hucama

I did not end up buying the product but the seller was very fair and helpful and all was resolved. Would deal with them again and recommend them as a highly trusted seller to all others.

spacebreeze

but what's with all the typos? There are numerous misspellings, misuses of homonyms, dropped letters and spaces, etc. And I don't mean a couple of them, either--there are sections that have an error every few pages--sometimes more than one on a page. For me, it's distracting. But if such things don't bother you--add another star to my four-star review, because otherwise, it's a great book.

Wymefw

For anyone interested in advertising history, this is without any doubt the best textbook available. The history of advertising - a young and promising discipline - is covered from different perspectives and it's clear the authors are not biased. 'Social Communication' not only gives an overview of the most important writings on advertising history, but also shows possible directions for new research.
Wilbert Schreurs (teaching advertising history at the VU University in Amsterdam)

Doulkree

The three authors explore this fantastic/obscure world of advertisement. I am a marketing student, and my sociology teacher presented this book to me... immediatly I ordered in amazon.

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