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by Jay Conrad Levinson
Download Guerrilla Marketing Attack fb2
Marketing & Sales
  • Author:
    Jay Conrad Levinson
  • ISBN:
  • ISBN13:
  • Genre:
  • Publisher:
    Mariner (February 20, 1989)
  • Pages:
    208 pages
  • Subcategory:
    Marketing & Sales
  • Language:
  • FB2 format
    1750 kb
  • ePUB format
    1154 kb
  • DJVU format
    1178 kb
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Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series.

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Электронная книга "Guerrilla Marketing Attack", Jay Conrad Levinson

Электронная книга "Guerrilla Marketing Attack", Jay Conrad Levinson. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "Guerrilla Marketing Attack" для чтения в офлайн-режиме.

This auction is for Guerrilla Marketing Attack 5 tape set by Jay Conrad Levinson. And Three Guerrilla Marketing Business books. Marketing with technology, Trade show selling and Guerrilla Creativity.

Guerilla Marketing Attack book. Guerrilla Marketing Attack.

Guerrilla Marketing is About Know-How, Creativity, Inspired Thinking, Strategies, Measurements, Profits and . From Classic courses taught by Jay Conrad Levinson to courses from the brightest Guerrilla Marketing minds, you'll discover low cost methods to drive your success and profits.

Guerrilla Marketing is About Know-How, Creativity, Inspired Thinking, Strategies, Measurements, Profits and Easy Plans. So You Can Do and Be Your Best. From Marketing and Advertising to running your Business and simplifying your Life, there are over 50 different Guerrilla books perfectly suited to meet your needs.

Jay Conrad Levinson (February 10, 1933 – October 10, 2013) was an American business writer, known as author of the 1984 book Guerrilla marketing. He was born in Detroit, raised in Chicago, graduated from the University of Colorado. His studies in Psychology led him to advertising agencies, including a Directorship at Leo Burnett in London, where he served as Creative Director. Returning to the US, he joined J. Walter Thompson (now known as JWT) as Senior Vice President.

Guerilla Marketing is an unconventional marketing tactic often used by small businesses. The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising’. The term was coined by Jay Conrad Levinson in his book 'Guerrilla Advertising'. The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Many of these tactics includes ambushes, sabotage, raids and elements of surprise. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry.

Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success. Категория: Бизнес, Маркетинг. 662 Kb. Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet. Jay Conrad Levinson, Shel Horowitz. Robert J. Kaden, Gerald Linda, Jay Conrad Levinson.

This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.

The book is a great tool for understanding guerilla marketing and shows many ways on how to use guerilla marketing tactics. As for the seller, the book was priced great (a penny) but it seemed like it took forever to come in the email even though I paid for expedited shipping. All in all, I would buy books from this seller again.
Jay Conrad Levinson is the Godfather of Marketing in our generation.

Way before there was Jay Abraham there was Jay Conrad Levinson. I have been reading Jays material for well over 16 years and I can still say that his material is relevant and his insight keen. Way before I even had a clue of what marketing was (at least outside of my first class on marketing and I still can't tell you what my professor was trying to say) Jay Conrad Levinson opened up my understanding about marketing through this book.


When I applied the methods Jay has taught from this book I began to see more clearly what was actually taking place on the front side of businesses I was working for. I also began to see why some companies I had been working for were failing to really expand the depth of their clientele.


No developer of property or architect would ever consider building a huge Sky Scraper without considering building a very strong foundation first. If you want to build a great business that turns out to be a tall marketing Sky Scraper then this book is your foundation. This book gives you the ABC's and the "D through Z's" of marketing.


It's a jungle out there and you're going to need some Guerrilla Tactics to deal with it. Help yourself help your company by reading this 179 page lesson in how to ATTACK the marketplace and hit the ground running. You'll learn Strategies, Myths you must avoid, Guerrilla Tactics you must implement, marketing secrets you need to know.


The Los Angeles Times wouldn't have called this book "A veritable plum pudding of marketing techniques and secrets" if it were not just that because their credibility is way too important to put on the line for Jay Conrad Levinson.
The entire collection of Guerilla Marketing books are fantastic resources for ideas and strategies to climb the mountain of your industry. I found these books to be very insightful and useful. I read this book a few years ago and managed to boom my business by applying many of the bright ideas presented by this author. It's actually one of the better ones in the series. Everyone in business should indulge themselves in these books. They are a goldmine of information.
The list of 100 things to do is a great starting point for your marketing attack. If you are a business owner, a marketing specialist, or anyone in the customer oriented business, and you have not had the chance to read this book yet, get it now. It is a bargain for any one who has the urge to make each and every day count in making a company better. It is loaded with insightful ideas that are very BASIC but if implemented sure to enhance the value of your company. For instance, do you know WHERE you should be spending (allocating) your Advertising budget? Do you know what to do with a prospect that becomes an actual customer? Do you know how much time it takes for an advertisment to actually have any effect? All the answers to these basic questions are in this book.
In the author's own words "you'll want to read Guerrilla Marketing after you have finished this". I agree with him, with one exception: I wish I had read Guerrilla Marketing before this one !
Guerrilla Marketing is a legandry book by J. Conrad Levinson, but this one, Guerrilla Marketing Attack is just a book to earn some money on the fame and name of Guerrilla Marketing.
It's really amazing, each topic, touches upon a subject and then says "see Guerrilla Marketing for more details". There is nothing "new" in this books as the title suggest, just summaries of the ideas and points covered in Guerrilla Marketing
J. C. Levinson has done his name the worse by releasing Guerrilla Marketing Attack.