- Author:Jay Conrad Levinson
- Publisher:Mariner (February 20, 1989)
- Pages:208 pages
- Subcategory:Marketing & Sales
- FB2 format1750 kb
- ePUB format1154 kb
- DJVU format1178 kb
- Formats:mobi azw lit lrf
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series.
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
Электронная книга "Guerrilla Marketing Attack", Jay Conrad Levinson
Электронная книга "Guerrilla Marketing Attack", Jay Conrad Levinson. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "Guerrilla Marketing Attack" для чтения в офлайн-режиме.
This auction is for Guerrilla Marketing Attack 5 tape set by Jay Conrad Levinson. And Three Guerrilla Marketing Business books. Marketing with technology, Trade show selling and Guerrilla Creativity.
Guerilla Marketing Attack book. Guerrilla Marketing Attack.
Guerrilla Marketing is About Know-How, Creativity, Inspired Thinking, Strategies, Measurements, Profits and . From Classic courses taught by Jay Conrad Levinson to courses from the brightest Guerrilla Marketing minds, you'll discover low cost methods to drive your success and profits.
Guerrilla Marketing is About Know-How, Creativity, Inspired Thinking, Strategies, Measurements, Profits and Easy Plans. So You Can Do and Be Your Best. From Marketing and Advertising to running your Business and simplifying your Life, there are over 50 different Guerrilla books perfectly suited to meet your needs.
Jay Conrad Levinson (February 10, 1933 – October 10, 2013) was an American business writer, known as author of the 1984 book Guerrilla marketing. He was born in Detroit, raised in Chicago, graduated from the University of Colorado. His studies in Psychology led him to advertising agencies, including a Directorship at Leo Burnett in London, where he served as Creative Director. Returning to the US, he joined J. Walter Thompson (now known as JWT) as Senior Vice President.
Guerilla Marketing is an unconventional marketing tactic often used by small businesses. The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising’. The term was coined by Jay Conrad Levinson in his book 'Guerrilla Advertising'. The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Many of these tactics includes ambushes, sabotage, raids and elements of surprise. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry.
Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success. Категория: Бизнес, Маркетинг. 662 Kb. Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet. Jay Conrad Levinson, Shel Horowitz. Robert J. Kaden, Gerald Linda, Jay Conrad Levinson.