- Author:Sally Hogshead
- Publisher:HarperBusiness (February 9, 2010)
- Pages:288 pages
- Subcategory:Marketing & Sales
- FB2 format1837 kb
- ePUB format1846 kb
- DJVU format1911 kb
- Formats:rtf docx doc mbr
Sally Hogshead’s Fascinate answers these questions by introducing the reader to the seven triggers of fascination
Sally Hogshead’s Fascinate answers these questions by introducing the reader to the seven triggers of fascination. How do prominent brands use one of more of these triggers to engage their consumers and market their products? How can each of us use these same triggers to stand out from the competition, spark conversations and create advocates? The trigger names, themselves, are fascinating: lust, mystique, alarm, prestige, power, vice, trust. Admit it, your mental images brought a smile to your face as you read this list.
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A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use"-Provided by publisher. Canon EOS 5D Mark II. 116 Pages·2011·554 KB·36,391 Downloads·New! The intelligence community (IC) plays an essential role in the national security of the United. Knowledge and Diplomacy. 56 MB·23,161 Downloads·New!. 94 MB·75,575 Downloads·New!
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Fascinate: Your 7 Triggers to Persuasion & Captivation. Author: Sally Hogshead. As creative stimulus for brand planning, Fascinate argues that embedding these 7 triggers in a brand’s DNA, you’ll be able to persuade, captivate and fascinate users – rendering your wares irresistible. Publisher: HarperCollins. Publication date: Jan 15, 2010. Fascinate or Fail: Elk Blood, Opium and Aphrodisiacs. In so doing your task as a brand manager is transformed – you are now a brand alchemist – mixing a unique potion to transform your brand into a fascination.
Sally is an award-winning advertising executive turned brand innovation consultant The business implications of being able to employ these triggers can be significant.
Sally is an award-winning advertising executive turned brand innovation consultant. Her goal in conducting a study of 1,059 Americans over the age of 18 was to define the role of fascination in our lives, and measure it in tangible terms. The business implications of being able to employ these triggers can be significant.
She describes the seven triggers that ignite our fascination, and how they differ from person to person. By understanding and utilizing these triggers in sales and marketing, a brand can become truly fascinating regardless of its innate characteristics. People want to be fascinating as well, and companies offering those secrets to fascination will be rewarded amply.
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.
In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?
Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.
Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:
• Which brand of frozen peas you pick in the case
• Which city, neighborhood, and house you choose
• Which profession and company you join
• Where you go on vacation
• Which book you buy off the shelf
Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.