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by Anne Gregory
Download Planning and Managing a Public Relations Campaign: A Step-By-Step Guide (Pr in Practice) fb2
Marketing & Sales
  • Author:
    Anne Gregory
  • ISBN:
    0749418583
  • ISBN13:
    978-0749418588
  • Genre:
  • Publisher:
    Kogan Page Ltd (April 1, 1996)
  • Pages:
    160 pages
  • Subcategory:
    Marketing & Sales
  • Language:
  • FB2 format
    1615 kb
  • ePUB format
    1191 kb
  • DJVU format
    1897 kb
  • Rating:
    4.7
  • Votes:
    575
  • Formats:
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ANNE GREGORY is one of the leading academics in public relations in the UK. She is Head of the School of Business Strategy and an assistant dean of the Faculty of Business at Leeds Metropolitan University.

ANNE GREGORY is one of the leading academics in public relations in the UK. Before becoming an academic eight years ago, Anne spent twelve years in public relations practice, working both in-house and for consultancies.

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. It describes how to initiate and manage the ongoing de Getting a public relations campaign or program off the ground can seem an overwhelming task.

Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital . takes the reader step by step through each crucial stage of a campaign, covering all the vital areas&.Scottish industry & commerce

Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.Scottish industry & commerce. Getting a public relations campaign or programme off the ground can seem an overwhelming task.

Getting a public relations campaign or programme off the ground can seem overwhelming

Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Supported by online resources, including best practice case studies, Planning and Managing Public Relations Campaigns is widely regarded as one of the best 'how-to' guides for students and practitioners.

Getting a public relations campaign or program off the ground can seem an overwhelming task

Getting a public relations campaign or program off the ground can seem an overwhelming task.

Planning and Managing Public Relations Campaigns: A Step-by-step Guide by Anne Gregory (Paperback, 2000). Country of Publication.

Planning and Managing Public Relations Campaigns: A Strategic Approach (PR in Practice). Download (pdf, . 3 Mb) Donate Read. Epub FB2 mobi txt RTF. Converted file can differ from the original. If possible, download the file in its original format.

Описание: Helps understand public relations campaigns and other types of strategic communication. This book presents a step-by-step unfolding of the strategic campaign process used in public relations practice.

Managing a Public Relations Campaign encourages practitioners to consider carefully how programmes should begin and continue in a structured way to benefit both their organisation and anyone the organisation interacts with. Practical and easy to read, the book takes the form of a step-by-step guide.Packed with numerous case studies, the author demonstrates her ten-point plan for ensuring successful campaigns and programmes.By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing a Public Relations Campaign is vital reading for students, practitioners and managers who want a step-by-step guide to the planning and management process.