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by OMOTAYO OYENIYI
Download Market Orientation and Export Performance:: Empirical Evidence from Nigerian Non-oil Exporting Companies fb2
Marketing & Sales
  • Author:
    OMOTAYO OYENIYI
  • ISBN:
    3639236041
  • ISBN13:
    978-3639236040
  • Genre:
  • Publisher:
    VDM Verlag Dr. Müller (September 7, 2010)
  • Pages:
    228 pages
  • Subcategory:
    Marketing & Sales
  • Language:
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    1971 kb
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    4.3
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Export market knowledge and export risk showed weak influences on growth in. .Evidence from Large-Scale Manufacturing Firms in Kenya.

The study therefore concludes that the relationship between the firms' entrepreneurial orientation and their export marketing performance is weak in the Nigerian non-oil sector.

Nigeria is currently the second largest oil exporting country in the . Crude oil price plays an important role in influencing the economies of crude oil exporting countries like Nigeria.

Nigeria is currently the second largest oil exporting country in the Organization of. Petroleum Exporting Countries (OPEC) and is heavily reliant on its crude oil exports. An increase in the price of petroleum products will lead to market failure because most products use either of these products. Since inflation rate worsen the welfare of people, the policy maker should find a way of control inflation in the system so that the welfare of the people will improve (better-off).

Stock market performance is found to be significantly related to movements in oil price in the long-run as well as.This paper examined the responsiveness of the stock market returns to fluctuation in oil price in Nigeria using monthly dataset from January 1994 to December 2016.

Stock market performance is found to be significantly related to movements in oil price in the long-run as well as in the short-run. The long-run influence of oil price on the Nigerian macroeconomic environment is found to be stronger than the short-run effect with all the indicators of the macroeconomic environment (exchange rate, inflation rate and broad money supply) responding significantly to oil price in the long-run.

Non-oil export in previous period was found to be positively and significantly impacting non-oil export in current period while trade . Grier KB, Smallwood AD (2007) Uncertainty and export performance: Evidence from 18 countries.

Non-oil export in previous period was found to be positively and significantly impacting non-oil export in current period while trade openness in previous period was found to have a negative and significant impact on non-oil export value in current period. The error-correction term, ectt-1 appears with a statistically significant coefficient and displays the appropriate (negative) sign. Breusch TS, Pagan AD (1979) A simple test for heteroscedasticity and random coefficient variation.

Non-oil SMES exporting companies. Omotayo Joseph OYENIYI, Anthonia Adenike ADENIJI

Non-oil SMES exporting companies. Omotayo Joseph OYENIYI, Anthonia Adenike ADENIJI. 24. Poon, J. M. L and Aiunddin, R. A. (2006), Effects of Self-Concept Traits and Entrepreneurial Orientation on Firm Performance, International Small Business Journal, 24 (1): 61-82.

The paper was set to examine the relationship between different aspects of service trade and non oil export in Nigeria as well as assess the impact of capacity development on value of service trade and the implications fo.Secondary data 1980 to 2010 were used. Data were analysed using descriptive statistics, correlation analysis and regression analysis.

Export promotion policies international marketing valuation models public marketing Young, S. (1995): Export Marketing: Conceptual and Empirical Developments. European Journal of Marketing, vol. 29 no 8, pp. 7–16. CrossRefGoogle Scholar.

Export promotion policies international marketing valuation models public marketing. A previous version of this paper was presented atIV International Congress on Public and Non Profit Marketing (Jerez de la Frontera Spain; May 26th and 27th, 2005). Young, S.

Nigeria’s exports can be categorized into oil and non-oil exports . To the author’s knowledge, there is yet no empirical reseach that investigates the effect of import penetration on the performance of non-oil export.

Nigeria’s exports can be categorized into oil and non-oil exports components. While oil export has performed credibly and impressively over the last three and a half decades, despite periodic shocks, the performance of the country’s non-oil exports has been regrettably poor. Thus Nigeria’s non-oil export, according to (Adenuga and Dipo, 2013) has performed below expectations casting doubt on the effectiveness of the export promotion strategies adopted by the country.

Export market-oriented activities: Their antecedents and performance .

Export market-oriented activities: Their antecedents and performance consequences. Journal of International Business Studies, 33 (3): 615–626. Cadogan, J. Paul, N. Salminen, R. Puumalainen, . & Sundqvist, S. 2001. Key antecedents to 'export' market-oriented behaviors: A cross-national empirical examination. Globalization, marketing resources, and performance: Evidence from China. Journal of the Academy of Marketing Science, 33 (1): 50–65. Recommend this journal.

Organizational commitment and market orientation of Nigerian non-oil exporting companies pp. 95-108. Customer-perceived relationship quality and satisfaction: A case of Ethiopian Telecommunication Corporation pp. 109-121. Rakshit Negi and Eyob Ketema. A new dimension to neo-institutional sociology: Some evidence from the adoption of new budgetary practices in local governments in Uganda pp. 122-143. Preliminary reflections on the privatization policy in Nigeria pp. 144-152.

Exporting of non-oil products in a developing economy like Nigeria is an important diversification strategy that can be used to reduce overdependence and non-product oil business as the only source of external revenue. This study attempts to investigate the impact of market orientation on export performance of non-oil products of Nigerian companies; to find out whether the adoption of market orientation could help exporting companies to be successful. The study presents the analysis of the secondary data collected from Nigeria Bureau of Statistics (NBS) and primary data collected through questionnaire administered. The quantitative data as obtained from NBS between the period of 2000-2008 on export activities/ performance, direction and concentration and diversification were analysed within the structure and composition of Nigerian exportable activities. Analysis based on impact of market orientation of aggregate national performance in form of (i) improved composition and diversification tendencies was undertaken (ii) directions of product and destinations were equally considered in this section. Self-administered questionnaire was also used to collect information from respondents