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Download Principles of Marketing fb2

by Stephen Pettitt,Frances Brassington
Download Principles of Marketing fb2
Marketing & Sales
  • Author:
    Stephen Pettitt,Frances Brassington
  • ISBN:
    0273657917
  • ISBN13:
    978-0273657910
  • Genre:
  • Publisher:
    Financial Times Management; 3rd edition (April 2003)
  • Pages:
    1136 pages
  • Subcategory:
    Marketing & Sales
  • Language:
  • FB2 format
    1775 kb
  • ePUB format
    1573 kb
  • DJVU format
    1152 kb
  • Rating:
    4.9
  • Votes:
    936
  • Formats:
    lrf rtf doc docx


Автор: Brassington, Frances Pettitt, Stephen Название: Principles of marketing Издательство .

Поставляется из: США Описание: Useful for first-time marketing students, this book leads them through their course from basic principles such as & product should I market?& to more specialised topics such as & Marketing&.

Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time .

Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students - leading them painlessly through their course from basic principles such as 'what product should I market?' to more specialised topics such as 'Relationship Marketing'.

Dr Frances Brassington is a Senior Lecturer in Marketing at Buckinghamshire Chilterns University College. It is certainly a must for every marketing student. Dr Stephen Pettitt is Deputy Vice-chancellor of the University of Luton.

Stephen Pettitt’s most popular book is Principles Of Marketing. Frances Brassington, Stephen Pettitt.

Stephen Pettitt is Pro Vice Chancellor (Corporate Affairs) and Dean of Luton Business School at the University of Luton.

item 1 Principles of Marketing-Dr Frances Brassington, Dr Stephen Pettitt -Principles of Marketing-Dr Frances Brassington, Dr Stephen Pettitt.

Good Condition: A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. item 1 Principles of Marketing-Dr Frances Brassington, Dr Stephen Pettitt -Principles of Marketing-Dr Frances Brassington, Dr Stephen Pettitt.

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Author Brassington, Frances, Pettitt, Stephen. ISBN13 9780273710004. More Books . ABOUT CHEGG.

Like Principles of Marketing, this essentials text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response MyLab and Mastering from Pearson improve results for students and educators. Used by over ten million students, they effectively engage learners at every stage.

The is the third edition of this well respected and widely adopted Principles of Marketing. It has been fully revised and updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness. It offers a well-structured, comprehensive and detailed journey through fundamental marketing concepts and the strategic context in which they are applied. As well as thorough theoretical coverage, this text emphasises implementation and application through highlighted examples, vignettes and case studies based on a wide variety of national and international organisations and brands.