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by V.A. Shiva
Download Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace fb2
Marketing & Sales
  • Author:
    V.A. Shiva
  • ISBN:
    1880559609
  • ISBN13:
    978-1880559604
  • Genre:
  • Publisher:
    Allworth Press; English Language edition (June 1, 1997)
  • Pages:
    224 pages
  • Subcategory:
    Marketing & Sales
  • Language:
  • FB2 format
    1502 kb
  • ePUB format
    1168 kb
  • DJVU format
    1413 kb
  • Rating:
    4.5
  • Votes:
    802
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Xv, 207 pages : 23 cm. The Internet Publicity Guide is a complete and practical explanation of the opportunities on the Internet and World Wide Web for businesses and individuals who want to publicize, market.

Xv, 207 pages : 23 cm. The Internet Publicity Guide is a complete and practical explanation of the opportunities on the Internet and World Wide Web for businesses and individuals who want to publicize, market, and promote their products or themselves. V. A. Shiva explains how interactive marketing differs from conventional marketing and provides the knowledge and tools that will enable entrepreneurs and large companies to promote themselves successfully online.

Internet Publicity Guide book. The text describes the principles of interactive marketing and offers effective strategies for success.

This book describes the principles of interactive marketing and offers effective strategies for businesses and individuals seeking to publicize, market, and promote their products or themselves on the Internet and World Wide Web. It is both a complete and practical explanation of th. . It is both a complete and practical explanation of the opportunities emerging on-line and a step-by-step guide to how small and large companies can use the Internet for effective promotion and marketing.

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Because the truth is, marketing and publicizing a book, even when written by an established, name-brand author . One approach that can maximize your broader publicity is to consider looking for a newsworthy angle to your book and submitting a press release

Because the truth is, marketing and publicizing a book, even when written by an established, name-brand author, is a crapshoot. One approach that can maximize your broader publicity is to consider looking for a newsworthy angle to your book and submitting a press release. Some of they keys to writing a good press release for your book include -. Tracking your results.

The Internet Publicity Guide: How to Maximize your Marketing and Promotion in Cyberspace Author: . Arts and The Internet: A Guide to the Revolution, Author: . Shiva Publisher: Allworth Press, 1996, New York. Shiva Publisher: Allworth Press, New York, 1997. Chapter on Electrodynamics, Dynamics, Chapter in Book by Prof. Chapter in Communications Arts. Computer Assisted Automatic Indexing Document Analysis Conference, October, 1994 Author: . Shiva Ayyadurai, Submitted for Publication.

The Internet Publicity Guide is a complete and practical explanation of the opportunities on the Internet and World Wide Web for businesses and individuals who want to publicize, market, and promote their products or themselves. V. A. Shiva explains how interactive marketing differs from conventional marketing and provides the knowledge and tools that will enable entrepreneurs and large companies to promote themselves successfully online. He describes the benefits of narrowcasting, niche marketing that is cost-prohibitive in conventional advertising media; cross-promotion, integrating your Website in a cohesive multimedia publicity program; the correct "netiquette" for selling through newsgroups; designing a home page to attract and direct potential customers; and a wealth of other helpful tips, strategies, and ideas. Included are extensive lists of media contacts and useful resources.