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Download Ultimate Marketing Plan fb2

by Dan S Kennedy
Download Ultimate Marketing Plan fb2
Marketing & Sales
  • Author:
    Dan S Kennedy
  • ISBN:
    1580622534
  • ISBN13:
    978-1580622530
  • Genre:
  • Publisher:
    Adams Media; 2 edition (September 1, 2000)
  • Pages:
    215 pages
  • Subcategory:
    Marketing & Sales
  • Language:
  • FB2 format
    1857 kb
  • ePUB format
    1232 kb
  • DJVU format
    1782 kb
  • Rating:
    4.1
  • Votes:
    268
  • Formats:
    rtf txt azw lrf


FREE shipping on qualifying offers. More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan.

FREE shipping on qualifying offers. The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. by. Dan S. Kennedy (Author). Find all the books, read about the author, and more. Are you an author? Learn about Author Central. ISBN-13: 978-1593374969.

Ultimate Marketing Plan has been added to your Cart. I found two sections in the book the most memorable - one on testimonials and the other on hiring experts. Used: Acceptable Details. I have always recognized the importance of getting testimonials but never really done it due to one good reason or another.

Dan S. Kennedy is the provocative, truth-telling author of seven popular No .

The must-read summary of Dan Kennedy's book: The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It Into a Powerful Marketing Message and Deliver It to the Right Prospects. This complete summary of the ideas from Dan Kennedy's book The Ultimate Competitive Advantage shows that the true essence of marketing is simple: getting the right message to the. right people, via the right methods. Kennedy, Jason Marrs. 2. 1 Mb. The Ultimate Marketing Plan: Target Your Audience!

The Ultimate Marketing Plan: Target Your Audience! . The Ultimate Marketing Plan - Dan S. Kennedy. Throughout the book, you will see references to the Glazer-Kennedy Insider’s Circle™ and its Members.

The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! by Dan S.

The Ultimate Marketing Plan: Target Your Audience! . Official Get Rich Guide to Information Marketing: Build a Million Dollar Business Within 12 Months. Download (EPUB). Читать. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity. Download (PDF). The Ultimate Marketing Plan: Target Your Audience!

Dan S. Kennedy is the provocative, truth-telling author of several popular No . Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top direct marketers.

The Ultimate Marketing Plan book. More than 5 million businesses have profited from this. I agree with most of Kennedy’s advice, but strongly disagree with his wish that unrestricted telemarketing and broadcast fax were still legal in the US. I read this because my business coach recommended it, along with Dan Kennedy’s The Ultimate Sales Letter. Putting Together the Right Message, Bonus gifts often drive sales. A business, like a novel, should have a plot (USP; point of view).

Find Your Most Promotable Competitive Edge, Turn It Into a Powerful Marketing Message, and Deliver It to the Right Prospects.

Ziena
There are hundreds of books devoted to explaining the secrets and techniques of Marketing to the novice. What is unique about this book is the common sense explanation to everything that is recommended in the book. If you are new to the world of Marketing, this becomes very important since you can judge for yourself how to implement your Ultimate Marketing Plan.
The message that will stay in my mind for a long time is the one on the cover of this book "Find your most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects". I wish the book had been split into those sections - finding the strengths in you that you can market, coming up with the right message, and how to find and deliver to the right people. But the 13 step approach the book takes is still great.
Just for the record, the 13 steps in this book and their chapter headings are - Putting Together the Right Message, Presenting Your Message, Picking the Right Targets, Proving Your Case, Putting Your Best Foot Forward, Getting Free Advertising, Malibuism - Becoming Hot, "Poor Boy" Marketing Strategies, Maximizing Total Customer Value, Fueling Word-of-Mouth Advertising, Creating Short-Term Sales Surges, New Marketing Technologies, Hiring and Firing the Experts.
The first step (chapter) 'Putting Together the Right Message' really got my attention as I started reading about the concept of USP (Unique Selling Proposition) which is nothing but the edge you have over your competition and the reason your clients would buy from you. The author starts out by explaining the power of a great USP and an example USP - "Fresh, hot pizza delivered in 30 minutes or less, guaranteed" (Domino's). He follows it up with different ways to boost the USP power - with an irrestible offer, "Marketing by Values", etc.
Throughout the book, the author throws in 17 Ultimate Secret Weapons and 5 Ultimate Marketing Sins. I plan on memorizing these and refer to the book when I am working on any type of marketing effort. The book is worth buying just for these 22 tips.
I found two sections in the book the most memorable - one on testimonials and the other on hiring experts. I have always recognized the importance of getting testimonials but never really done it due to one good reason or another. After reading the author's comments, I will never make this mistake again and not let any reason come in my way of seeking testimonials from all my clients. Regarding the author's commentary on hiring experts, it really impressed me because I have seen several people make this mistake time and again. It brought relief to see someone explain this concept of how to work with experts much better than I have ever been able to explain to my friends and colleagues.
Overall, this is a great book on the practice and creation of your Ultimate Marketing Plan. The few bucks you spend on this book pale in comparison to the hours you save by avoiding the obvious mistakes. Do get this book if you own a small business as it is essential for the success of your business. Don't trust this critical aspect of your business to someone else, take control! I wish you the best of luck and I hope you benefit from this book.
Hidden Winter
Full of practical advise. Short and to the point. Fun to read. Intelligent. If you run a business, any one of dozen of ideas will pay for the book, and your time to read it, one hundred-fold. Workbook/checklist in the appendix.
Risky Strong Dromedary
If you're in business or marketing, you need to read ALL of Dan Kennedy's books.
Voodoosida
This Book is Worth $23.78 but you can buy it for less than 10
this book actually gave me reasons to do some things i heard of but been to lazy to do anything about. like press kits. it gives a lot of information about things to do with a low budget. and has inspired me a great deal. i just finnished this book today so i'll keep you posted when i make my millions.
Nalmetus
I bought three of his books including this one. He promises a FREE review of your sales copy with his suggestions. I mailed it in and he never responded. Avoid. The book is decent but nothing great.
Neol
I had to get this for class. What can I say? My professor's this guy in his late 90s, wears a bowtie, and talks about how America was saved by Eisenhower.
But, I had to get it to pass my final! It wasn't bad, really, just kind of had a simple take on business. I know 'cause I asked my Dad and he works for Microsoft.
My girlfriend, Cleo, said I'd be better off with this Guerilla pR: Wired by Michael Levne. Tons of stuff about promoting yourself over the Internet.
But, hey, I passed my final!
Rrd
Awesome
It's Dan Kennedy. What else do I need to say?