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by Edward L. Nash
Download Direct Marketing: Strategy, Planning, Execution fb2
Marketing & Sales
  • Author:
    Edward L. Nash
  • ISBN:
    0071352872
  • ISBN13:
    978-0071352871
  • Genre:
  • Publisher:
    McGraw-Hill Education; 4 edition (January 21, 2000)
  • Pages:
    600 pages
  • Subcategory:
    Marketing & Sales
  • Language:
  • FB2 format
    1896 kb
  • ePUB format
    1191 kb
  • DJVU format
    1898 kb
  • Rating:
    4.8
  • Votes:
    240
  • Formats:
    lrf docx lit txt


Ed Nash's classic Direct Marketing shows how to do it all, do it well, and do it profitably.

Ed Nash's classic Direct Marketing shows how to do it all, do it well, and do it profitably. Thoroughly revised and updated, this renowned guide to the art and science of direct marketing now includes in-depth information on database marketing - the key to new applications in packaged goods, automotive, and all "general" advertising. DM guru Nash also puts advertisers into the fast lane of the emerging information superhighway with his thorough coverage of computer- and video-based interactive marketing

Edward L. Nash heads up Team Nash In. direct marketing consulting and creative firm based in New York City handling Internet, direct marketing and database clients in the . and five other countries.

Edward L. He also teaches direct marketing at New York University and Virginia Commonwealth University. Prior to forming Team Nash, he was Executive Vice President of Bozell Worldwide, In. where he oversaw the strategic development of . global direct marketing programs

Direct Marketing book. Goodreads helps you keep track of books you want to read. Start by marking Direct Marketing: Strategy, Planning, Execution as Want to Read: Want to Read savin. ant to Read.

Direct Marketing book.

Nash, Edward L. Publication date. New York : McGraw-Hill. urn:acs6:sh:pdf:e55-5ba7d87bb381 urn:acs6:sh:epub:7e8-2d052241d6db. Columbia University Libraries. Books for People with Print Disabilities. Internet Archive Books.

The master strategist of direct marketing has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet . com/?book 0071352872

com/?book 0071352872. Written by. Radel Majid D.

Direct Marketing : Strategy, Planning, Execution. Shows marketing managers in every business area how to maximize results with direct marketing methods.

Somehow Ed Nash has managed to stay in the forefront of Direct Marketing developments. Given the magnitude of recent changes, that's not easy! This worthwhile book is up-to-date and readable as well. It remains an excellent source of practical know-how' - H. Robert Wientzen, President, Direct Marketing Association. Ed Nash knows his stuff! He has proven himself the undisputed king of direct marketing. This is the most comprehensive work in direct marketing area of which I am aware' - . Given the magnitude of recent changes, that's not easy!

Somehow Ed Nash has managed to stay in the forefront of Direct Marketing developments.

oceedings{Nash1982DirectMS, title {Direct Marketing: Strategy, Planning, Execution}, author {Edward L. Nash}, year {1982} . Nash}, year {1982} }. Edward L. Nash. This step-by-step book explains everything you need to succeed in every aspect of DM - from writing a basic marketing plan to writing direct mail copy, from planning an offer to planning a layout, from designing the product to evaluating the bottom-line results.

Direct Marketing: Strategy, Planning, Execution; Edward Nash.

Marketing MO: Direct Mail Campaign Ideas. Resources (1). Direct Marketing: Strategy, Planning, Execution; Edward Nash. Elizabeth Mott has been a writer since 1983. Mott has extensive experience writing advertising copy for everything from kitchen appliances and financial services to education and tourism. She holds a Bachelor of Arts and Master of Arts in English from Indiana State University. library/Getty Images.

The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.

Just_paw
When I first ordered Direct Marketing it sat untouched on my desk for several weeks. At two inches thick (I measured it), I was dreading another boring tome that took a thousand words to say what could have been covered in ten. When I finally cracked the cover, I was pleasantly surprised.
Not only is Direct Marketing devoid of fluff, every word is packed with the insight of a gentleman who has obviously earned his knowledge from the school of hard knocks. As I continued to read the fourth edition of Direct Marketing I found that it is more than a book on direct mail, it's an essential read on marketing in general:
* Nash makes it easy to understand the importance and mechanics of marketing measurement and metrics.
* While emphasizing the accountability and predictability of direct marketing, Nash does not discount general marketing knowledge.
* Nash makes planning practical and concise. The chapter on marketing plans is the best coverage of the topic that I've seen.
* The Internet and other interactive vehicles are fully embraced.
In short, if you're a marketing professional, buy this book.
Blackworm
From the pro to the know....
Llallayue
The book I recieved was is perfect condition. Did not look like it was opened and read at all. Great book and probably one of the best marketing books I have read so far.
Malalrajas
Wonderful! Straight to the point. Packed with facts, not fluff. No pipe-dreams. Money making, practical, and thought provoking. There is so much information and advice here, it could have easily been three or four books. Well worth the full price -- a bargain on amazon. Buy it!
Brick my own
A comprehensive book on direct marketing and offers insights into strategic directions.Perhaps some relevant cases could aid in the teaching process.The section on legal issues can be elaborated further as well as have a broad south Asian perspective to cover issues in the emerging economies.
Highly recommended for the students and practitioners of Direct Marketing.
Kanrad
Mr. Nash, I love this book. I say "love" instead of "loved" because it's not a book you read once. It has become a valuable resource for our company. Thank you.