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Download Building Brand Value: Seven Simple Steps to Profitable Communications fb2

by Bruce Turkel
Download Building Brand Value: Seven Simple Steps to Profitable Communications fb2
Marketing & Sales
  • Author:
    Bruce Turkel
  • ISBN:
    1419623494
  • ISBN13:
    978-1419623493
  • Genre:
  • Publisher:
    BookSurge Publishing (January 9, 2006)
  • Pages:
    92 pages
  • Subcategory:
    Marketing & Sales
  • Language:
  • FB2 format
    1686 kb
  • ePUB format
    1755 kb
  • DJVU format
    1708 kb
  • Rating:
    4.4
  • Votes:
    363
  • Formats:
    azw lit rtf docx


FREE shipping on qualifying offers. Bruce Turkel explains how companies and individuals can build their brand value with simple, clear explanations.

FREE shipping on qualifying offers.

Building Brand Value book. Goodreads helps you keep track of books you want to read. Start by marking Building Brand Value: Seven Simple Steps to Profitable Communications as Want to Read: Want to Read savin. ant to Read.

Bruce Turkel has been creating and working with valuable brands for over 25 years. Bruce Turkel is an author of three books-one of which is "Building Brand Value: Seven Simple Steps to Profitable Communications. He tours extensively, spellbinding audiences with simple yet powerful brand building techniques

Bruce was born and raised in Miami Beach, Florida Building brand value : seven simple steps to profitable communications. 2005) BookSurge Publishing.

Bruce was born and raised in Miami Beach, Florida. His father, Leonard Turkel and his mother, Annsheila Turkel moved to Miami from New York City in 1956 Career  . Building brand value : seven simple steps to profitable communications.

Bruce Turkel shows his audiences exactly how to build their brands online. He’s also the author of Building Brand Value: Seven Simple Steps to Profitable Communication and two other branding and advertising business books. He will show you how to take the best tools, tips, and techniques from the analog world and move them online where they will generate global interest and response. Why an unfocused online presence is like a tree falling in a forest He’s also the author of Building Brand Value: Seven Simple Steps to Profitable Communication and two other branding and advertising business books. Bruce is currently finishing his next book, All About Them. A captivating and entertaining speaker, Bruce has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences.

Bruce Turkel, Brand management expert CEO Turkel Brands . Bruce Turkel is the Founder of Turkel Brands, a global brand management firm that has been creating and working with valuable brands for over 30 years.

Bruce Turkel is the Founder of Turkel Brands, a global brand management firm that has been creating and working with valuable brands for over 30 years. Bruce has worked with Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks and Bacardi, to name just a few. "A renowned expert on branding and marketing". Bruce's firm is built on the belief that marketing should be well-designed, simple, and should make a client's products and services more valuable.

Building brand value. Seven Simple Steps to Profitable Communications. All illustrations by Bruce Turkel

Building brand value. All illustrations by Bruce Turkel. For more information, please contact TURKEL Brands, 2871 Oak Avenue, Coconut Grove, FL 33133-5207, 305-476-3500, bturkelelbrands.

Bruce has helped create some of the world’s most compelling brands including Discovery Networks and Miami

Bruce has helped create some of the world’s most compelling brands including Discovery Networks and Miami. Bruce has worked with American Express, Charles Schwab, Citicorp, Hasbro, LanChile, Nike, Bacardi, Sol Meliá Hotels, Azamara Club Cruises and many more great companies. A captivating speaker and author, Bruce has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences.

Bruce Turkel explains how companies and individuals can build their brand value with simple, clear explanations, anecdotes, and illustrations.

Lailace
I had the pleasure of meeting Bruce when he visited National Speakers Association- Houston Chapter. I was so impressed with his presentation that I bought his book as he was wrapping up. Building Brand Value was a quick and easy read chopped with marketing gems. I also noticed that Bruce took his own advice. The tips that he gave in the book were incorporated into how he wrote the book.

I've been in the process of revamping items on my speaker website and will use his tips in doing so!
Doomwarden
Can't say enough good things about this book. Should be required reading for anyone and everyone who is thinking of starting a business. Mr. Turkel's taken a complex topic and given those of us who are not marketing or PR majors a strong, basic overview of the notion of branding. I am still digesting the implications of what I've read in this book, and I cannot overstate how useful this material is to my goals with my business.
bass
What I love about this book is it is simple, straightforward and easy to read and understand. Well worth the investment!
Itiannta
With so many books out there that talk circles around marketing, this seven step branding guide was clear, useful and most important, memorable. Really enjoyed the author's anecdotal approach as well as his refreshing style of writing. I'd recommend this book to anyone looking for a fun read and brand principles to live by.
Kata
This is a great quick read packed with the essential information for any startup or internet business. Perfect for the home based biz. It is a necessary and should be apart if anyone's library.
Ishnsius
I would expect more exemples
Opithris
There are thousands of books published on communications and branding so it's hard to know which are the real deal. I can tell you that after reading many of those books, Bruce's book is the one you should read. You won't regret it. Here were the 3 things that caught my attention and never let it go. First, his stories - what better way to make a point than to wrap it in a story and a funny one at that. Second his writing was concise and to the point. Who has time today to waste on a lot of blah, blah, blah? Bruce goes right to the point everytime. Finally, Bruce gives concrete, actionable steps you can take to effectively communicate. No pie in the sky stuff. You won't go wrong when you read this book. It's a winner...
"Building Brand Value" is a comprehensive look at the step by step process of the essentials of building the ideal dynamics for selling a product or an idea.

Bruce is a captivating storyteller using; advertising campaigns, ancient parables, statesmen's mesmerizing speeches, the simplistic logic and whimsy of young children's insight, and Fortune 100 success stories to demonstrate the psychology in constructing the most powerful twofold message: how to win and keep people's attention.

"Building Brand Value" is a page turning adventure where the reader encounters intelligent, innovative "light bulbs going off", through the convincing explanation of the author's seven crucial steps for profitable communications. This book will plant seeds in flourishing the reader's creative endeavors for finding that perfect crisp concept and the necessary ingredients for finding the right words to capture and influence an audience.