- Author:Murray Raphel
- Publisher:O'Brien Press Ltd (September 1, 1995)
- Pages:304 pages
- Subcategory:Marketing & Sales
- FB2 format1982 kb
- ePUB format1571 kb
- DJVU format1850 kb
- Formats:lit mbr txt lrf
Up the Loyalty Ladder Hardcover – March 1, 1995. The Raphels posit that customers are a company's lifeblood and existing customers are the best ones.
Up the Loyalty Ladder Hardcover – March 1, 1995. by. Murray Raphel (Author). Find all the books, read about the author, and more. Inextricably, the average firm annually loses about one-fifth of its consumer base, two-thirds leaving for no apparent reason. The authors argue that companies can negate this trend with "loyalty ladders," their comprehensive customer service plan that converts prospects into shoppers and customers to clients and finally advocates of the firm's product.
The Complete Idiot's Guide to Winning Customer Loyalty by. Murray Raphel, Neil Raphel.
See if your friends have read any of Murray Raphel's books. Murray Raphel’s Followers. None yet. Murray Raphel. Murray Raphel’s books. Up the Loyalty Ladder: Turning Sometime Customers Into Full-Time Advocates of Your Business.
The Loyalty Ladder comes from a great book called 'Up the Loyalty Ladder' by marketing expert Murray Raphael and his son Neil Raphael. The Loyalty Ladder is simple to learn and gives you an excellent road map to follow to increase your sales and profits. The Loyalty Ladder has five steps on it. Advertisement. Most of the people your business deals with will be on one of these five steps
Up the Loyalty Ladder. com User, May 9, 2000. This book is highly recommended. It has some great advise on how to get customers when business is slow.
Up the Loyalty Ladder. It gives very creative ideas that you can incorporate into your own business and make yourself stand out from your competitors. Business Success 101-1001! Must have book! By Thriftbooks. com User, October 27, 1999. This book has it all for the small all the way up to the biggest of companies
One of the most useful marketing strategies I've ever come across is 'The Loyalty Ladder'. The Loyalty Ladder comes from a great book called Up the Loyalty Ladder by marketing expert Murray Raphael and his son.
One of the most useful marketing strategies I've ever come across is 'The Loyalty Ladder'. The Loyalty Ladder comes from a great book called Up the Loyalty Ladder by marketing expert Murray Raphael and his so. oyalty ladder marketing. Auckland Business Networking. We are actively looking for sponsors for our Desexy Week coming up at the end of May for our 3rd National Desexy Week s year. If you think your organisation would be able to sponsor us - it will be greatly appreciated.
Throughout their book, the Raphels illustrate their points with hundreds of anecdotes and examples pulled from their years in business, interviews with some of America's top salesmen, and case studies of such customer-focused businesses as Ben & Jerry's Ice Cream and the children's clothing catalog company Hanna Andersson.
Discover Book Depository's huge selection of Murray Raphel books online. Free delivery worldwide on over 20 million titles. Up the Loyalty Ladder. The Do-It-Yourself Direct Mail Handbook.
The loyalty ladder is a tool for marketing communicators. The idea is that consumers can be moved along a continuum of loyalty using a number of integrated marketing communications techniques (it is also referred to as a branding ladder). Example – Tesco PLC. In the United Kingdom Tesco plc is by far the most successful company in regard to relationship marketing. There are number of reasons for this which would include loyalty programmes, consistently adding value at every customer touch point, and making it difficult for customers to actually end the relationship
The customer loyalty ladder involves five main stages based on the customers interest in the company or the product. Finally, business have to acquire the skills which allow them to act in a way that moves people up the ladder.
The customer loyalty ladder involves five main stages based on the customers interest in the company or the product. The first customer loyalty ladder, this segment includes anyone who reads or hears an ad, takes a look into a brochure or encounters some other type of promotion. The most important rule in succeeding to climb the customer loyalty ladder consists in exceeding customer expectations. This can be realised by increasing the quality of service, an action which can increase both customer loyalty as well as employee retention.