» » Content is King: Writing and Editing Online (E-Marketing Essentials)

Download Content is King: Writing and Editing Online (E-Marketing Essentials) fb2

by David Mill
Download Content is King: Writing and Editing Online (E-Marketing Essentials) fb2
Marketing & Sales
  • Author:
    David Mill
  • ISBN:
    0750663170
  • ISBN13:
    978-0750663175
  • Genre:
  • Publisher:
    Butterworth-Heinemann; 1 edition (May 3, 2005)
  • Pages:
    211 pages
  • Subcategory:
    Marketing & Sales
  • Language:
  • FB2 format
    1912 kb
  • ePUB format
    1572 kb
  • DJVU format
    1820 kb
  • Rating:
    4.8
  • Votes:
    440
  • Formats:
    lit doc mbr rtf


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Your content, no matter how good, can and will be stolen. One person found this helpful. There's a problem loading this menu right now.

Поиск книг BookFi BookSee - Download books for free. Категория: Бизнес, Маркетинг.

Book DescriptionA growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing .

Book DescriptionA growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, alon. ISBN: 978-0-7506-6317-5; Book DescriptionA growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources.

Content is King book. Goodreads helps you keep track of books you want to read

Content is King book. Goodreads helps you keep track of books you want to read.

A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. Categories: Business\Marketing.

Content Is King added a new photo to the album: David Mill - Author - with David Mill. May 17, 2011 ·. David Mill - author.

A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source.Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand. * Helps its readers to write, edit and publish more effective content for the online readership* Addresses B2B issues as well as B2C - this area is often neglected* Set out in a clearly structured style to enable readers to scan the material therefore making the content easily accessible

Loni
First off, I didn't realize this was written by a Brit, but other than a few changes in currency and spelling, the same techniques apply.

It's a good reference book to have on the shelf, but not something I'd read straight through.

Wish I had purchased something else.
Very Old Chap
What traditionally works with paper and pen does not always read well on a computer screen. Despite another reviewer's suggestion that content is no longer king, I have to take him at his word that he did not read the book. It appears that he didn't even take the time to read the sample chapter.

The sample chapter provides tips that more web sites need to utilize. Good web writing is about the reader first and foremost. Search engines matter, but if visitor's to your site don't bother to read the content what's the point? That's what this book is about--getting a vistor's interest piqued enough to read your content.
Granirad
I highly recommend this one. Lots of talk about content, and how important it is, and this one gets to the point
HyderCraft
"Content is King" was true 2 years ago. Now, spam scraper sites and the inability of Search Engines, especially Google, to identify and exclude these sites have made that untrue.

Your content, no matter how good, can and will be stolen.