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Download Principles of Services Marketing fb2

by Adrian Palmer
Download Principles of Services Marketing fb2
Marketing & Sales
  • Author:
    Adrian Palmer
  • ISBN:
    0077077466
  • ISBN13:
    978-0077077464
  • Genre:
  • Publisher:
    McGraw-Hill Book Co Ltd (April 1, 1994)
  • Pages:
    360 pages
  • Subcategory:
    Marketing & Sales
  • Language:
  • FB2 format
    1614 kb
  • ePUB format
    1915 kb
  • DJVU format
    1742 kb
  • Rating:
    4.3
  • Votes:
    751
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This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation.

Principles of Services Marketing book.

Principles of Services Marketing Palmer Adrian McGraw-Hill 9780077152345 : Develops an indispensable . This book reflects the importance of marketing for public services and not-for-profit organizations

Principles of Services Marketing Palmer Adrian McGraw-Hill 9780077152345 : Develops an indispensable framework for understanding services, their effective marketing and how this drives value . This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption.

Principles of Services Marketing by Palmer, Adrian Paperback Book The Cheap Fast. List price Previous priceEUR 5. 9.

Adrian Palmer is Professor of Tourism Marketing at the University of Ulster. Before joining academia he held marketing management positions in the tourism industry

Adrian Palmer is Professor of Tourism Marketing at the University of Ulster. Before joining academia he held marketing management positions in the tourism industry. He is a Fellow of the Chartered Institute of Marketing and a former Regional Chair of the Academy of Marketing.

Today, more people in the western world earn a living from producing services than making manufactured goods

Today, more people in the western world earn a living from producing services than making manufactured goods. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing.

Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal. To help readers understand how to create value and gain loyal customers, Principles of Marketing present. Principles of Marketing. 126 Pages·2003·424 KB·3,691 Downloads. Learn to Earn: A Beginner's Guide to the Basics of Investing and Business. 51 MB·23,872 Downloads·New!

Find many great new & used options and get the best deals for Principles of Services Marketing by Adrian Palmer . Adrian Palmer is Professor of Services Marketing at the University of Gloucestershire Business School. Country of Publication.

Adrian Palmer is Professor of Services Marketing at the University of Gloucestershire Business School.

Adrian Palmer is Professor of Marketing at ESC Rennes, France, a Grand Ecole which has been listed in the Financials Times rankings of the World's Top 50 schools for Masters in Management programmes. Series: UK Higher Education Business Marketing. Paperback: 554 pages.

Use features like bookmarks, note taking and highlighting while reading Principles of Services Marketing 7e (UK . Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

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Principles of Services Marketing provides a comprehensive coverage of the issues involved in effective marketing within this highly varied and dynamic sector of the economy. The service sector is clearly differentiated from the primary and manufacturing sectors and its special characteristics addressed. These characteristics include: The central importance of personnel management in the provision of services. The need to maintain high quality and to reassure the purchaser of this quality. The immediacy of service provision and the involvement of the customer in the process. The importance of operations management in the services provision particularly in respect of demand management. The use of services to add value to tangible goods and vice versa. When appropriate traditional marketing concepts are employed in the analysis but the difficulties in the general application of these concepts is clearly acknowledged. Where necessary models and techniques specific to services marketing are developed. Principles of Services Marketing gives considerable attention to the specific needs of public sector services marketing and a final chapter assesses the problems and opportunities in the internationalisation of services. Mini cases are used to apply and illustrate the theory. Each chapter includes objectives and there are end of chapter questions. The text is ideal for all first time students of services marketing. Coverage of basic marketing concepts is included for those students who have not completed an initial course in general marketing but can be easily omitted by those who have.