- Author:Robert A. Robicheaux,etc.
- Publisher:Houghton Mifflin; 2nd edition (January 1980)
- Pages:432 pages
- Subcategory:Marketing & Sales
- FB2 format1451 kb
- ePUB format1454 kb
- DJVU format1993 kb
- Formats:lrf rtf azw doc
Marketing: Contemporary dimensions Paperback – 1983. by Robert A. Robicheaux (Author). Package Dimensions: . x . inches.
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Intrachannel relationalism between suppliers and dealers is measured in six dimensions: solidarity, mutuality, flexibility, role integrity, duration, and trust.
Publications (9). A cross-cultural study of influence strategies and satisfaction in marketing channels. Intrachannel relationalism between suppliers and dealers is measured in six dimensions: solidarity, mutuality, flexibility, role integrity, duration, and trust. The same measures of the various aspects of relationalism and dealer satisfaction are applied in the electric lamp and lighting equipment channels in the two countries with satisfactory reliability and validity. In both countries, relationalism as a whole is found to have a significant positive impact on dealer satisfaction.
Robert A. Robicheaux, Marketing educator, business consultant. National Defense Education Act fellow, 1970-1973. Founder, executive director West Alabama Soccer Association, Tuscaloosa, 1988. Robert A.
Marketing: Contemporary Dimensions, Robert A. Robicheaux, W. Pride and . Ferrell, ed. Boston: Houghton Mifflin, 1977. Hunt, Shelby D. and John R. Nevin (1976), "Full Disclosure Laws in Franchising: An Empirical Evaluation," Journal of Marketing, 40 (2): 53-62. TERM Fall '16. TAGS Speak, The Wealth of Nations.
Brett A. Boyle, F. Robert Dwyer, Robert A. Robicheaux, James T. Simpson. The authors develop new measures of influence strategies in marketing channels (.
Marketing: Contemporary Dimensions. Robicheaux, William M. Pride, O. C. Ferrell. ISBN 9780395364932 (978-0-395-36493-2) Softcover, Houghton Mifflin School, 1985. Find signed collectible books: 'Marketing: Contemporary Dimensions'. Marketing, Custom Publication. Coauthors & Alternates.
Boyle, Brett, Robert F. Dwyer, Robert A. Robicheaux, and James T. The Dimensions of Commercial Exchange. Marketing Letters 3 (May): 175–185. CrossRefGoogle Scholar. Influence Strategies in Marketing Channels: Measures and Use in Different Relationship Structures. Bradach, Jeffrey and Robert C. Eccles. Kaufmann, Patrick J. and Louis W. Stern. Relational Exchange Norms, Perceptions of Unfairness, and Retained Hostility in Commercial Litigation. Journal of Conflict Resolution 32 (September): 534–552.