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by Jaishri Jethwaney,Shruti Jain
Download Advertising Management: With Cd fb2
Marketing & Sales
  • Author:
    Jaishri Jethwaney,Shruti Jain
  • ISBN:
    0198074123
  • ISBN13:
    978-0198074120
  • Genre:
  • Publisher:
    Oxford University Press; 2 edition (January 13, 2013)
  • Pages:
    684 pages
  • Subcategory:
    Marketing & Sales
  • Language:
  • FB2 format
    1906 kb
  • ePUB format
    1461 kb
  • DJVU format
    1858 kb
  • Rating:
    4.7
  • Votes:
    982
  • Formats:
    docx txt mbr lit


Advertising Management is a comprehensive textbook specially designed to meet the needs of management .

Advertising Management is a comprehensive textbook specially designed to meet the needs of management students. The book explores the core concepts of advertising management explained through numerous examples and case studies. It provides an in-depth coverage of the various components of advertising management that include brand building.

Advertising Management book. Jaishri Jethwaney, Shruti Jain.

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It is accompanied by a CD containing video exercises. Advertising Management.

Explores the emerging issues in advertising management from an Indian perspective. Examines the challenges faced by business organizations in advertising management. Contains cases and examples in the key areas of advertising management. One new chapter on: Digital Advertising. The book is the right amalgamation of academic inputs as well as industry orientation. It is accompanied by a CD containing video exercises.

advertising management by jaishri jethwaney & shruti jain, oxford. 2. a introduction to advertisement and promotions by belch george e. AND BELCH MICHALE, Tata McGraw Hill, India. Page:1/1 Print Date : 11/23/2017 7:13:42 PM. Related Interests.

Advertising Management, Jethwaney Jaishri. Варианты приобретения.

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The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising campaigns. It goes on to discuss the emerging field of digital advertising, the role of consumer behavior and advertising research, creative strategy and creative development, media strategy and planning in advertising, agency relationships, and advertising classification and current issues. Finally, it discusses advertising law and ethics, rural advertising in India, and globalization in Indian advertising. The book is the right amalgamation of academic inputs as well as industry orientation. It is accompanied by a CD containing video exercises.