- Author:Jaishri Jethwaney,Shruti Jain
- Publisher:Oxford University Press; 2 edition (January 13, 2013)
- Pages:684 pages
- Subcategory:Marketing & Sales
- FB2 format1906 kb
- ePUB format1461 kb
- DJVU format1858 kb
- Formats:docx txt mbr lit
Advertising Management is a comprehensive textbook specially designed to meet the needs of management .
Advertising Management is a comprehensive textbook specially designed to meet the needs of management students. The book explores the core concepts of advertising management explained through numerous examples and case studies. It provides an in-depth coverage of the various components of advertising management that include brand building.
Advertising Management book. Jaishri Jethwaney, Shruti Jain.
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It is accompanied by a CD containing video exercises. Advertising Management.
Explores the emerging issues in advertising management from an Indian perspective. Examines the challenges faced by business organizations in advertising management. Contains cases and examples in the key areas of advertising management. One new chapter on: Digital Advertising. The book is the right amalgamation of academic inputs as well as industry orientation. It is accompanied by a CD containing video exercises.
advertising management by jaishri jethwaney & shruti jain, oxford. 2. a introduction to advertisement and promotions by belch george e. AND BELCH MICHALE, Tata McGraw Hill, India. Page:1/1 Print Date : 11/23/2017 7:13:42 PM. Related Interests.
Advertising Management, Jethwaney Jaishri. Варианты приобретения.
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