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Download Friends, Followers, and Customer Evangelists: The 2010 Business Owner's Guide to Social Media fb2

by Conrad Hall
Download Friends, Followers, and Customer Evangelists: The 2010 Business Owner's Guide to Social Media fb2
Marketing & Sales
  • Author:
    Conrad Hall
  • ISBN:
    1600377424
  • ISBN13:
    978-1600377426
  • Genre:
  • Publisher:
    Morgan James Publishing (July 20, 2010)
  • Pages:
    248 pages
  • Subcategory:
    Marketing & Sales
  • Language:
  • FB2 format
    1139 kb
  • ePUB format
    1595 kb
  • DJVU format
    1774 kb
  • Rating:
    4.2
  • Votes:
    227
  • Formats:
    lrf docx lit azw


Conrad says Social media experts and gurus are popping up faster than tulips in springtime Friends, Followers and Customer Evangelists is the ultimate guide for beginners and complete resource for professionals.

Conrad says Social media experts and gurus are popping up faster than tulips in springtime Friends, Followers and Customer Evangelists is the ultimate guide for beginners and complete resource for professionals. Written by Conrad Hall, the Social Media Un-Expert, Friends, Followers and Customer Evangelists is filled with his front-line, day-to-day experience and knowledge. Conrad says Social media experts and gurus are popping up faster than tulips in springtime. Social media is changing so fast, on so many fronts, that nobody can stay on top of everything – nobody’s an expert

Friends, Followers and Customer Evangelists is the ultimate guide for beginners and complete resource for professionals.

Friends, Followers and Customer Evangelists is the ultimate guide for beginners and complete resource for professionals. Conrad says "Social media experts and gurus are popping up faster than tulips in springtime.

But business owners have three problems with social media. They don’t know where to get started, how to get started, or what to do with this incredibly powerful, free tool. Friends, Followers and Customer Evangelists solves all three problems. It starts by explaining where to start, then gives illustrated, step-by-step instructions for getting started and then goes on to show you what to do with social media. Friends, Followers and Customer Evangelists is written to guide the novice and be of service to professionals

Friends, Followers, and Customer Evangelists: The 2010 Business Owner's Guide to Social Media: Conrad Hall . Books The Unselfish Guide to Self Promotion by Jorge Olson Self Promotion is a universal emotional state.

Books The Unselfish Guide to Self Promotion by Jorge Olson Self Promotion is a universal emotional state.

Now you have Friends, Followers, and Customer Evangelists to be your social media yellow pages. Friends, Followers, and Customer Evangelists shows you where to find the social media sites, their target markets, and how to use them. No genres by users yet.

I was excited when his current book, Fans, Friends, and Followers was . Any artist can relate to this book because it covers artists working in both the visual and performing arts.

One person found this helpful. If you're an artist, and you read this book and it does NOT get your mind racing, CHECK YOUR PULSE!

Social media can seem like a job in itself-and sometimes it is. It can be a huge time suck.

Social media can seem like a job in itself-and sometimes it is. But when you get used to adding value in your dead time, finding your best customers and getting hip to a few of the right tools, it can actually be a huge time saver that can supercharge your business.

Social Media Marketing Workbook: How to Use Social Media for Business" by Jason McDonald will help you learn .

Social Media Marketing Workbook: How to Use Social Media for Business" by Jason McDonald will help you learn social media marketing, step by step. This book covers all the basics to show you how to navigate and use different social media platforms for your business. 7. The Art of Social Media.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox.

Friends, Followers and Customer Evangelists is the ultimate guide for beginners and complete resource for professionals.

Written by Conrad Hall, the Social Media Un-Expert, Friends, Followers and Customer Evangelists is filled with his front-line, day-to-day experience and knowledge. Conrad says “Social media experts and gurus are popping up faster than tulips in springtime. Social media is changing so fast, on so many fronts, that nobody can stay on top of everything – nobody’s an expert. That’s why I got tagged the ‘un-expert.’ Instead, look to the few who are business professionals. Use the four steps – G.L.A.D.™ – to social media marketing, and remember it’s a business tool.”

FREE INSIDE: Digital copy of Friends, Followers and Customer Evangelists for quick access to all the links. 3-Part video guide to creating your profiles.

 


cyrexoff
The problem with writing a book of links - what this book in essence is - is that it is almost useless the moment it's printed. This book offers little in the way of analysis or recommendations of how to leverage these sites to achieve specific goals. Instead it tries to be an exhaustive list of places where social interaction occurs online. The book could be rewritten as a pamphlet, taking the first dozen pages and reducing it to some bullet points.

As a marketing professional of more than 20 years, and involved as a principal designer of several online social experiences ranging from social shopping to rebranding, dating sites to real-time collaborative dashboards, I've found that the value that comes from a book about leveraging social networks is about knowing what conversations happen where. What participants are looking for, open to, and willing to be a part of on a specific platform or channel. Some of the biggest mistakes I've seen made as small business owners try to get involved in online social marketing is that they are saying the wrong thing in the wrong place for the wrong people. (You wouldn't play football at a wedding, would you? Then don't try to push a product into a community)

The bulk of Mr. Hall's book is about setting up profiles on sites like Facebook. In the time it's taken me to write this review, Facebook's policies for marketing have changed three times. Seriously. And even more to the point, the adoption, consumption, and conversion behaviors of these audiences, markets, and channels are changing so quickly that anyone that tries to tell you that they have the answers is probably making it up. You're better off listening to your Grandpa tell you about the good ole days.

Here's some free advice. 1. Figure out who you're marketing to. 2. Look around for where they socialize online. If you can't find them through search, try a crowd query tool like quora ([...]) where you can simply ask the crowd directly. (btw, quora was not in Mr. Halls book.) and then 3. Observe the community and participate accordingly. Communities act very specifically towards "outsiders" - people that enter into a community with their own goals above that of the group. Marketers are notorious for that.
Rivik
There are many books and websites that track the overwhelming proliferation of Social Media sites - Mashable, for example, being one of my favorite blogs on Social Media. I eagerly awaited this book, looking for some guidance and theory as to how to encourage the relationships and conversations that are the core of Social Media. Its title intrigued me: friends, followers, and customer evangalists. I certainly want more of those!

As a business owner, and teacher online of SEO and Social Media (I host monthly free webinars - check my profile), I seek to encourage and build business relationships. The trick is to do that in a non-threatening, productive way - to really participate in Social Media, but still 'get something out of it.'

First off, kudos to Mr. Hall - his book DOES do some of this. It addresses Social Media strategy, but the title promises more than the book delivers. Much of the book is a list of not just the primary social media sites - Twitter, Facebook, and LinkedIn - but the hundreds of micro social media sites that he recommends. Not a bad idea, but not exactly the theory I was looking for.

In addition, for most small businesses, Yelp and Google Local are major social media sites - reviews are critical, yet he doesn't give Yelp or Google Local the pre-eminence that they deserve. I just concluded a huge free webinar on Google Places and Yelp, and my students were desperate for clear guidance on how to manage these local search / social media venues. It's too bad Mr. Hall didn't explain those venues in book form, as I have seen and taught to the clear demand for that topic!

Returning to Social Media strategy, the book does have a nice chapter on your 'Social Media Plan.' This is very useful for anyone seeking to strategize how to leverage social media. But in his discussion on blogging, for example, he doesn't explain how to SEO a blog - how to make your blog not just beautiful, but highly visible to Google and the other major search engines. If a blog falls down in the wilderness, does it make a sound? Does anyone care? There is still an SEO and searchability issue in blogging, and he doesn't explain this critical feature.

On the other hand, in terms of using social media to promote social media - the book excels. It has a nice case study of a 'Blog off,' which can give you food for thought about how to use competitions and blogs to promote.

Wrapping up, the strengths of the book are its pretty complete index to the micro sites out there in the Social Media universe, and its nice chapter on Social Media Strategy. The weaknesses of the book are, besides Facebook, Twitter, and LinkedIn, 1) too much attention to too many micro sites without a clear focus on the major sites like Google Places or Yelp that are really critical and 2) a laundry list of sites that lists items without really telling you how to use them. If you are starting out on Social Media, I would recommend buying this book. It won't solve all your issues, but it does solve some and is a nice index as well.