» » Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets, 2nd Edition

Download Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets, 2nd Edition fb2

by Thomas H. Becker
Download Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets, 2nd Edition fb2
Marketing & Sales
  • Author:
    Thomas H. Becker
  • ISBN:
    0313383812
  • ISBN13:
    978-0313383816
  • Genre:
  • Publisher:
    Praeger; 2 edition (November 18, 2010)
  • Pages:
    280 pages
  • Subcategory:
    Marketing & Sales
  • Language:
  • FB2 format
    1862 kb
  • ePUB format
    1107 kb
  • DJVU format
    1236 kb
  • Rating:
    4.2
  • Votes:
    584
  • Formats:
    lrf azw lit rtf


This hands-on guide teaches executives of small and medium-size U.S. companies how to establish and maintain profitable business in Mexico, Central America, South America, and the Caribbean.

• Identifies specific selling opportunities among 20 Latin American markets and Latino buyers in the United States


Aurizar
This book offers wonderful insight into how the intricacies of business practices function differently below the border. As a Latin American Studies major who has lived and worked in Latin America, I was very familiar with the historical and culture practices that influence the professional world in Latin America, but I never understood how these influences affect the intricacies of business practice; setting up deals, negotiations, relationship building, assessing and understanding the foreign management structure. The number one positive of this book was the chapter about negotiation tips in Latin America; this part would be interesting and useful for a CEO getting ready for a big deal in Mexico City, or just anyone interested in Latin America. The only negative of the book was the repetitiveness of certain reoccurring themes (time differences, formality differences, relationship building etc. ).
olgasmile
The book and its examples provide a very good strating resource to organise the entry into the region of a company that has not done business in Latin America before!
Meztisho
Using the story; I find it useful. i have a detailed understanding of Latin America's situation. I successfully completed the course