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Download Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business fb2

by Jeanne Hopkins
Download Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business fb2
Marketing & Sales
  • Author:
    Jeanne Hopkins
  • ISBN:
    1118167783
  • ISBN13:
    978-1118167786
  • Genre:
  • Publisher:
    Wiley; 1 edition (January 11, 2012)
  • Pages:
    256 pages
  • Subcategory:
    Marketing & Sales
  • Language:
  • FB2 format
    1788 kb
  • ePUB format
    1783 kb
  • DJVU format
    1614 kb
  • Rating:
    4.1
  • Votes:
    401
  • Formats:
    lrf azw lit azw


Go Mobile is packed with tools, tips. has been added to your Cart.

Go Mobile is packed with tools, tips.

Testing & optimization for mobile devices. Digital Marketing and ecommerce Roadmap.

Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies t. .

Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business. Jeanne Hopkins, Jamie Turner. Set-up, run, and measure successful mobile media marketing campaigns.

Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to

Go Mobile is packed with tools, tips, and techniques that will help readers set-up . About the Author Chapter 12 How to Use Mobile Display Ads to Grow Your Sales and Revenue 121.

Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. Chapter 12 How to Use Mobile Display Ads to Grow Your Sales and Revenue 121.

Mobile communication, although currently not at the desired stage, will have a growing role in tourism. Go mobile: location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business Advergaming ve marka İlişkisi. Hopkins J, Turner J (2012) Go mobile: location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business. Wiley, Hoboken Ilgın HÖ (2013) Advergaming ve marka İlişkisi.

Get your business to Go Mobile. According to the Mobile Marketing Association, more people in the world own a mobile device than own a toothbrush.

Mobile location-based marketing is effective because it is personalized, it.Targeting mobile ads execution is different from your typical ad campaigns. There are chains of steps to be taken to reach your end goals.

Mobile location-based marketing is effective because it is personalized, it reaches your audience timely, and it is very targeted. Types and examples of location targeting advertising techniques. Mobile location-based advertising is a complex system. Costs for mobile ads are still relatively low compared to other traditional advertising media (source: eMarketer) With more companies heavily competing with small businesses, hyper-local mobile advertising is your chance to offer your prospects added value that will win them over.

Set-up, run, and measure successful mobile media marketingcampaigns

Go Mobile is packed with tools, tips, and techniques thatwill help readers set-up, launch, run, and measure mobile mediacampaigns. This book will help readers understand the differentmobile media platforms, learn how to us SMS for business,incorporate 2D and QR Codes into their campaigns, develop mobilewebsites and mobile apps, see case studies, and much more.

Go Mobile offers practical, step-by-step guidance forimplementing a mobile marketing campaign. Readers will learn howto:

Use location-based marketing to get new customers and keepexisting onesIntegrate social media with your mobile media campaignUse mobile E-commerce to improve brand loyaltyMeasure the ROI of a mobile media campaignDevelop mobile media business models you can use to growrevenues

With these effective, efficient, and integrated mobile marketingcampaigns, business owners and marketers will garner enviableresponse rates and watch their revenue grow more rapidly than everbefore.


Yananoc
Full of excellent marketing information. The information is somewhat dated but it has classic information regarding mobile marketing. Anyone taking marketing classes might be able to use this as a handy reference in their writings. Or a person that owns a business might want to get up to speed on marketing with mobile devices. It really is a must to have SEO for mobile these days.

This book shows you step by step a great marketing plan and even has checklists for your convenience. I would have to say this will be a classic. There are only some minor things that might need updating to a newer version. This version is great anyhow.
hulk
Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business [Hardcover] by Jeanne Hopkins (Author) and Jamie Turner (Author).

Reading the following comment in Jeanne Hopkins' (VP Marketing, HubSpot) and Jamie Turner's (Founder, CCO, 60-Second Marketer) new book, "Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business" may inspire you to grab a copy and begin reading: "Gartner predicts that by 2013, the primary way people will access the Internet will be via their mobile browsers." As 2013 is at hand, if you'd like this enormous audience to access your business, too, then this book is for you.

If you are looking beyond just getting a better grasp of the mobile landscape, and are ready to take action by implementing at least a few of this book's mobile marketing strategies (outlined in a step-by-step manner), then grab a copy of this book and start reading.

"Go Mobile" is organized in the following four segments:
(1) Part 1 covers the mobile landscape and discusses some of the best practices used in various mobile marketing case studies ("The Mobile Marketing Landscape" - 6 Chapters)
(2) Part 2 outlines how to set up your business for success in mobile media ("Setting Yourself Up for Success" - 3 Chapters).
(3) Part 3 describes practical tactics used in mobile marketing ("Taking A Deeper Dive Into Mobile Marketing Tools Pool" - 8 Chapters).
(4) Part 4 discusses business-to-business (B2B) mobile marketing, mobile ROI, and the core characteristics of successful mobile marketing campaigns ("Expanding Your Horizons" - 5 Chapters).

Each of these four segments offers practical guidance for implementing effective, efficient, and integrated mobile marketing tools (such as location-based marketing; mobile apps development; mobile optimized ad campaigns; keyword and QR code usage; mobile display ads and search; and more).

Clearly written and easy to understand, you'll be pleasantly surprised at how much you can do with a mobile strategy for your own business right now. Highly recommended.
Nalme
I would recommend this book to marketers and entrepreneurs, particularly those who work for businesses that advertise online. (And, that should be almost every business.) As the authors of the book point out, "Your web-based marketing channel could very quickly transform into just mobile marketing."

This book explains some of the differences between PC-based online marketing and mobile marketing. In the process, it provides insights that can help give a business the edge over its competition.
Samut
I am in the mobile marketing industry myself, and while I was already familiar with many of the concepts discussed in the book, there were many other things that the book helped me to appreciate even more. I especially appreciated the way that Jeanne and Jamie put everything into a clear, down to earth, easy to understand language. Even the most non-technical person can read this book and grasp the concepts discusssed within it. And I shouldn't forget to mention that every business can implement at least a few strategies that were explained in the book and know exactly how to do it. Mobile Marketing truly is the "next big thing" for every business, and this book will help every business owner and marketer get in on the action.
Vathennece
I have read many books focused on the topic of emerging mobile marketing and M Commerce, and "Go Mobile," by far is the best of the lot. It not only supplies both interesting and impactful validation of the geometric growth of consumer facing mobile technology, but most importantly to my way of thinking, is filled with both "down to earth" strategies and tactics that any business could implement (with the information and instruction of this book).

In a succinct and easy to read manor, "Go Mobile" comprehensively goes through each major mobile marketing tool (mobile web sites, keyword and QR code usage, mobile display ads and search, mobile apps, location based marketing, etc.), thoroughly explaining the tool and real world examples on how they are used today by some of the most astute marketers, combined with savvy advice on how anyone can put them into practice.

In short, if you read one book on this topic, in my opinion, "Go Mobile" is the one to buy, worth many multiples the price of the publication.
Tejar
Go Mobile really does a great job at covering ALL of mobile and offers many insightful tips on how to get started or expand in the channel. Extremely well organized and takes you from how the mobile landscape has evolved and best practices up through how to set up your business to succeed with mobile media.
Gozragore
I found this book very informative..1 The second chapter was a jumpstart that gives you enough information for any one to launch a mobile campaign.
Very complete with lots of useful information to share and use, highly recommended for all those who are starting in the mobile world and want to expand their knowledge base.