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by Philip R. Cateora
Download International Marketing: Business Week Edition fb2
Marketing & Sales
  • Author:
    Philip R. Cateora
  • ISBN:
    0073661325
  • ISBN13:
    978-0073661322
  • Genre:
  • Publisher:
    McGraw-Hill College; 10 edition (June 1, 1999)
  • Pages:
    721 pages
  • Subcategory:
    Marketing & Sales
  • Language:
  • FB2 format
    1750 kb
  • ePUB format
    1334 kb
  • DJVU format
    1475 kb
  • Rating:
    4.9
  • Votes:
    849
  • Formats:
    lit txt doc docx


International Marketing (Edn 15) By Philip R. Cateora,mary C. Gilly,john Graham. Riding The Waves of Culture: Understanding Diversity in Global Business.

by. Philip R. Cateora (Author). Find all the books, read about the author, and more. Are you an author? Learn about Author Central. Cateora (Author), Mary C. Gilly (Author). International Marketing (Edn 15) By Philip R. International Marketing 16th by Cateora, Philip, Graham, John, Gilly, Mary (2012) Hardcover.

FREE shipping on qualifying offers. Providing a well-rounded perspective of international markets that encompasses history.

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It examines international marketing from theoretical and practical .

It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues. Описание: Features topics that reflect the swift changes of the competitive global market. This book helps to understand the complexities of marketing on a global scale.

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International Marketing 15E Philip R Cateora.

International marketing, Philip R. Cateora. Subject(s): Export marketing International business enterprises BAEPS, Business Administration BAEPS, Economics rm: - Text bookDDC classification: 65. 48. Tags from this library: No tags from this library for this title.

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