- Author:Martin Williams
- Publisher:Prentice Hall; 1 edition (August 22, 1995)
- Pages:463 pages
- Subcategory:Marketing & Sales
- FB2 format1199 kb
- ePUB format1184 kb
- DJVU format1635 kb
- Formats:lit rtf lrf lrf
Lecturer in corporate communications and advertising. Prentice Hall 2, 368, 1997.
Lecturer in corporate communications and advertising. Interactive Marketing.
Interactive Marketing book. See a Problem? We’d love your help. Details (if other): Cancel. Thanks for telling us about the problem. Interactive Marketing: How To Use Integrated Offer Driven Advertising, Database Marketing And Sales Promotion To Create Maximum Action.
Interactive Marketing. Book · December 1997 with 90 Reads. How we measure 'reads'. All content in this area was uploaded by Martin Williams. Download full-text PDF. Other full-text sources. Content uploaded by Martin Williams.
Dr Martin Williams Lecturer · 2007 to present · Ultimo, New South Wales. Dr Martin Williams is Supervisor Corporate Communications and Advertising, Author Interactive Marketing and co-author 8 Pillars of Word of Mouth. Macquarie University. Class of 2007 · Doctor of Business Administration · Word of mouth marketing/CRM · Sydney, Australia. Liverpool Polytechnic.
Interactive marketing, sometimes called trigger-based or event-driven marketing, is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company directly. Although this exchange can take place in person,. As far back as 1995, interactive marketing was seen as the future of e-commerce and digital advertising.
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Books by Martin Williams with Solutions. Ray Allan, Martin Williams.