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by Tim Berry,Doug Wilson
Download On Target : The Book on Marketing Plans fb2
Management & Leadership
  • Author:
    Tim Berry,Doug Wilson
  • ISBN:
    0966489136
  • ISBN13:
    978-0966489132
  • Genre:
  • Publisher:
    Palo Alto Software Inc (October 2000)
  • Pages:
    356 pages
  • Subcategory:
    Management & Leadership
  • Language:
  • FB2 format
    1893 kb
  • ePUB format
    1709 kb
  • DJVU format
    1629 kb
  • Rating:
    4.2
  • Votes:
    673
  • Formats:
    txt lit azw mbr


This book is written by Tim Berry and Doug Wilson. Doug has also created business plans and marketing plans for a variety of firms, including nonprofit organizations. He has an MBA degree from the University of Oregon.

This book is written by Tim Berry and Doug Wilson. Both have MBA degrees, both have run their own companies, and both teach entrepreneuring while running a business. Tim Berry is president of Palo Alto Software, and the principal author of its software products Business Plan Pro™, Marketing Plan Pro™,Cash Plan Pro™ and Web Strategy Pro™. He is also the author of several other software products, six published books, and magazine articles.

Regardless of your background or experience, you want your marketing plan to be a useful document that describes your current situation, states your strategy, and outlines a pragmatic approach to accomplish your desired results.

This book puts an end to irresponsible behavior. And that is a back to the basics, school desk approach that most CEO's, COO's and CFO's find refreshing. Forecasting is key but so is Actual Results for Sales.

Berry, Tim & Wilson, Doug (2000). On Target : The Book on Marketing Plans. Jazz: The Inside Track (A Byte Book). Mcgraw-Hill Osborne Media. Palo Alto Software Inc. pp. 356 pages. ISBN 978-0-0700-5064-8.

Berry, Timothy; Wilson, Doug (Douglas .  . Publication date. Eugene, OR : Palo Alto Software. Books for People with Print Disabilities. Internet Archive Books. Uploaded by MerciG on April 6, 2010. SIMILAR ITEMS (based on metadata). Terms of Service (last updated 12/31/2014).

Practical resources to write a marketing plan are difficult to find. On Target: The Book on Marketing Plans offers an excellent solution. On Target takes you through the process of writing an effective marketing plan from the initial concept to full implementation. Return on Investment (ROI) demanded of Marketing VP's. Published by Thriftbooks. com User, 12 years ago. YES, this excellent book is a basic primer for new students and non-savvy marketing VP's. And maybe that's where some folks should get back to? Back to the basics of reporting to their COO and CEO and CFO the ABC's of Marketing, Publicity and Advertising.

Finding books BookSee BookSee - Download books for free. Tim Berry, Doug Wilson.

Tim Berry, Doug Wilson - On Target : The Book on Marketing Plans. Wilson Bryan Key - The Age of Manipulation: The Con in Confidence, The Sin in Sincere. Читать pdf. Tim Berry, Doug Wilson - On Target : The Book on Marketing Plans.

See a Problem? We’d love your help. See a Problem? We’d love your help. Details (if other): Cancel. Thanks for telling us about the problem. On Target: The Book on Marketing Plans: How to Develop and Implement a Successful Marketing Plan. by.

It's About the Plan

So you're looking to develop a marketing plan. You might be a business owner or business manager. You might be a marketing expert, beginner, or pragmatic do-it-yourself person. Either way, our goal is to help you get that plan built in a logical, orderly way and accomplish your goals.

If you're already a marketing expert, we think we can still help you develop a plan. You probably already know all we have to offer about marketing strategy and tactics, but we can help you through the planning process, give you the step-by-step guide, and suggest a methodology for channeling what you know into a logically sequenced, orderly plan that you'll be able to implement. You know as well as anybody that marketing plans are not as generally accepted and defined as business plans, so the framework itself can help you get the job done.

If you're not a marketing expert, then look at this book as a practical guide to the basics, and a part of the process of developing a plan. We've tried to give you all you really need to know, from a practical point of view, to develop a marketing plan. This book includes details on how to develop your strategy, how to focus on key elements, analyze and research your market, develop strategy and tactics, project your sales and build your budget, so you can create a plan that you can implement.

Regardless of your background or experience, you want your marketing plan to be a useful document that describes your current situation, states your strategy, and outlines a pragmatic approach to accomplish your desired results.


Cerekelv
YES, this excellent book is a basic primer for new students and non-savvy marketing VP's. And maybe that's where some folks should get back to? Back to the basics of reporting to their COO and CEO and CFO the ABC's of Marketing, Publicity and Advertising. WHAT'S THE ROI OF YOUR PLAN?

A= Is it Authorized?

B= Was it Budgeted?

C= Will it be Cost effective?

For too long, too many Marketing, Publicity and Advertising folks have gone to their bosses and submitted proposals as high as 50 million dollars and gotten it. Six months later, the product was pulled from the shelves and the funds had been wasted.

This book is a basic, hard school of knocks which helps a creative person establish and lay out what and how and who will be responsible for budgeting and producing results. There are no shortage of great ideas, great campaigns, great new jingles and slogans coming from top agencies, worldwide - for a hefty multi-million dollar cost.

Having worked for the largest ad and marketing company in the world (which owns almost 100 companies) there are at least a half dozen colleagues whom could care less if the CAMPAIGN produced any sales results. This book puts an end to irresponsible behavior.

You can't have your income of 400k per year anymore if you can't prove the ROI or prove sales were lifted or the P & L benefited! Just because you have a great marketing idea - doesn't mean you get your requested project budget!

YES, my own family's company that we have helped created enduring slogans that MADE MONEY FOR PEOPLE like, "When it rains it pours," for Morton Salt - "Reach out and touch someone," for Bell Telephone (my Uncle Tony Galli) and others like, "A diamond is forever." These ideas and jingles or slogans with campaigns made and make money still for clients - even after 100 years they are still being used today.

What I found in Tim Berry's and Doug Wilson's book and software program is that they are holding people accountable for their proposals. And that is a back to the basics, school desk approach that most CEO's, COO's and CFO's find refreshing. Forecasting is key but so is Actual Results for Sales.

To this day, I can't erase from my mind a senior VP at a major ad agency telling me, "the 20 million dollar campaign we handled was for delivery of an excellent campaign - we have no responsibility or interest in the financial results for the client."

In this case, the client was a Fortune 100 client...
Coidor
This is a great way to get your arms around doing the some times challenging task of writing a marketing plan. It takes you through the process step-by-step and it is filled with great resources, especially the current web sites it suggests. A great way to get that plan accomplished with solid coaching throughout. These guys know what they are doing!