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by Mitch Joel,Phil Simon
Download The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business fb2
Management & Leadership
  • Author:
    Mitch Joel,Phil Simon
  • ISBN:
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  • Publisher:
    Motion Publishing; revised edition (October 22, 2011)
  • Pages:
    312 pages
  • Subcategory:
    Management & Leadership
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    1415 kb
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Phil Simon sees a forest when the rest of us just see trees.

Phil Simon sees a forest when the rest of us just see trees. Jay Baer, co-author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social.

As a result, they create and dominate new markets far faster than their peers. Welcome to the Age of the Platform.

Phil Simon’s newest book, The Age of the Platform, is. .

This is my first book from Phil Simons,Age of platform is a awesome book suiting to the current market place . What Phil has done is to present how the case study "platform companies" have redefined not so much business but how entrepreneurs need to think about their business model.

Platform seems to the only way going forward for all the companies in some respect.

Phil Simon; Mitch Joel. This button opens a dialog that displays additional images for this product with the option to zoom in or out. Tell us if something is incorrect.

In this provocative new book, four-time author Phil Simon examines the platform as the most important business model of the 21st century. Read on the Scribd mobile app. Download the free Scribd mobile app to read anytime, anywhere. There are many smart people out there-and few are smarter than Eric Schmidt. Even before joining Google as chairman in August 2001, Schmidt was long regarded as one of the most respected, knowledgeable, and prescient technology minds on the planet.

item 3 Simon Phil-Age Of The Platform (US IMPORT) BOOK NEW -Simon Phil-Age Of The Platform (US . Black & White Illustrations. Trade Paperback (Us),Unsewn, Adhesive Bound. Country of Publication.

item 3 Simon Phil-Age Of The Platform (US IMPORT) BOOK NEW -Simon Phil-Age Of The Platform (US IMPORT) BOOK NEW. £1. 5. Personal Development.

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Simon believes that the platform represents a fundamentally new business model-the most important one of the 21st century. The most successful companies of the day-e.

Phil Simon is a recognized technology expert who advises companies on how to optimize their use of technology

In case you haven’t noticed, four platform-based companies have fundamentally altered the business landscape, and the rest of us would be wise to adapt. Phil Simon is a recognized technology expert who advises companies on how to optimize their use of technology.

Winner, Axiom Business Book Awards: 2011 Best Business Technology Book

The Age of the Platform is a book by Phil Simon, which was originally published in 2011 and then the revised edition in 2013. The book shares good amount of information about Amazon, Apple, Facebook and Google (gang of four) — how they built a platform — the challenges they faced and the impact on the rest of the world. Six years back when the book was published for the first time, surely the book would have been one of the greatest on the subject, but over the time — as rightly expected, the book looks bit of an average one. This does not mean its something one should ignore reading — yet its rated 3.9 out of 5 in Amazon.

The book starts by talking about how the Internet via WEB 1.0 and WEB 2.0 revolutionized the economy. The WEB 2.0 has made all of us, producers as well as consumers — or prosumers. The book does a very good job by taking the reader through the journey via WEB 1.0 and WEB 2.0 and then leading the discussion to the need of a platform. Phil defines platform as an extremely valuable and powerful ecosystem that quickly and easily scales, morphs, and incorporates new features, users, customers, vendors, and partners. A platform starts with a plank. That’s where the business begins. The platform business model revolves around Planks → Platform → Increased stickiness and word of mouth → More time spent on platform → More and better customer data → More targeted permission-based marketing → More revenue → More profits, customers and users → More and deeper innovation → Planks → and it keeps on going.

The rest of the book builds its story around Amazon, Apple, Facebook and Google. It talks a bit about the history, the inspirational founders, competition (and of course the coopetition — the act of cooperation between competing companies), the challenges, innovation — and how they lead their way toward where they are today.

The author highlights through out the book some of the key characteristics of the gang of four companies, in common.
Less democracy in decision making.

1. A great vision toward the future and an inspirational leadership.
2. Fearless to fail and fail fast.
3. Insisting on perfection hurts much more than it helps. Real artists ship.
4. Timing is everything.
5. Jack of all trades master of none — is no more.
6. Safe if the new Risky.
7. Innovate no matter what!

There are few things I wish if the book could have discussed in detail. Possibly the author missed these due to the time factor — as the book was first published in 2011.

How one platform supports building other platforms on top of that and vastly reduces the entry barriers? For example, Netflix, Reddit, Pinterest and Expedia build their own specific platforms on Amazon Web Services (AWS).

The role of APIs and big data in the age of platforms. APIs and big data are the two key ingredients that enable digital transformation via building a larger ecosystem. Amazon, Google and Facebook have their own APIs, which have already strengthen the ecosystem around them. APIs from one platform also help in building other platforms. For example, Uber intensively uses Google Maps API to build their core business as another platform.

The monopolies built by the platform vendors. All the platform vendors enjoy the privilege of recording user behaviors and patterns. Amazon knows which products have the best selling potentials and during which part of the year. They could easily build products to compete with them. This is exactly what most of the super market chains do. Walmart, Target and many more have their own product lines — and most of the time they get a more prominent place on the shelf for a lower price.

The book talks about how the inspirational leadership of each of the gang of four companies helped them to become very successful in business today. It would be great if the author could emphasize more on the platform aspect. There are many successful businesses out there — but what did and what made the gang of four to build a platform instead of another company?

Overall its a very good book to read — even though its some what out dated.
The first two thirds of the book focus on Amazon, Google, Apple and Facebook. In fact, if you follow these companies (as most of us do) then you already know half the story - the part about how they have grown dramatically over recent years. The other half of the story, which the author outlines in this book, is the ingenious platform strategies that these companies have utilized to gain their prominence. Features such as Amazon's Marketplace, Facebook's Like Button and Google's Gmail which we take for granted as modern-day conveniences were all highly-calculated strategies to expand the stickiness and reach of their platforms.

I was pleasantly surprised by the last one third of the book which featured stories about other upcoming platforms such as Hubspot, FourSquare, Twitter, WordPress and LinkedIn. And perhaps most interesting were the stories about AOL, Yahoo, MySpace and eBay each of which failed to build a true platform.

The only negative I found was that the author relied a little too heavily on content from other books. He frequently refers to ideas from other authors which I found a little bit unoriginal. However, he does a nice job of tying together concepts in new ways with a storytelling technique that is very appealing. And there is a plenty of original content on the strategies and importance of platforms in the book.

If you are interested in more depth on a business oriented (versus consumer) platform I highly recommend Marc Benioff's book Behind the Cloud.
I'm feeling guilty. I like Phil Simon's new book, The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business, because I agree with almost everything he says. The guilt comes from feeling like I should be looking for ideas that challenge my own, but with Phil Simon I think I've found an futurist/analyst who uses many of the same lenses I do. He shows how "each piece interacts with other parts of its ecosystem and the world at large" (Introduction). I feel less guilty for liking how the book shows the deep layers of platforms and how the four focal iconic organizations are building flexible business models. These ideas are likely to challenge all of us to critically think about new organizational forms.

Simon defines a platform as (p. 22):

"..an extremely valuable and powerful ecosystem that quickly and easily scales, morphs, and incorporates new features (called planks in this book), users, customers, vendors, and partners....The most vibrant platforms embrace third-party collaboration. The companies behind these platforms seek to foster symbiotic and mutually beneficial relationships with users, customers, vendors, developers, and the community at large."

This is an extension of traditional platform thinking which he notes includes: physical and infrastructure platforms; technology platforms like landlines, cellphones and the Internet; and media platforms that spread information. In my world of technology and innovation management we'd also include product platforms like the chassis that serves for multiple models of a car, the particular platform for a family of computer chips, and the material that Swiffer uses in its broad set of cleaning tools. Simon's view is an extension that I'll be adding to the platform discussions in my classes.

The take away I hope my students will appreciate is that as platforms are built of "planks":

"Platforms comprise individual components, features, products, and services--collectively referred to in this book as planks. Put simply, without planks, there are no platforms (p. 24)."

Planks create degrees of freedom that allow organizations to evolve in more logical ways than if they were monolithic (p. 133).

The writing is accessible. Simon manages to keep the descriptions of things like the Facebook "Like" button basic enough for non-users while also giving enough unique perspectives for experts to gain value as well. Connections to pop-culture, like the game of Risk, make for an engaging read about companies we all watch and business strategies we all should be considering.

If you're in a rush and feel you understand how Amazon, Apple, Facebook, and Google are building and leveraging their platforms, read Part I and then move to Part III. You'll miss some great insights, but you'll jump to models you can consider for your own business.

For more, please see The Age of the Platform's website [...]. If you have comments about the perspective I've presented, I hope you'll share them on my blog, Technology and Organizations,[...]