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by Anne Graham,Nigel Halpern
Download Airport Marketing fb2
Industries
  • Author:
    Anne Graham,Nigel Halpern
  • ISBN:
    0415529387
  • ISBN13:
    978-0415529389
  • Genre:
  • Publisher:
    Routledge; 1 edition (July 11, 2013)
  • Pages:
    248 pages
  • Subcategory:
    Industries
  • Language:
  • FB2 format
    1713 kb
  • ePUB format
    1404 kb
  • DJVU format
    1118 kb
  • Rating:
    4.5
  • Votes:
    378
  • Formats:
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Nigel Halpern is Associate Professor at Molde University College. Anne Graham is Reader in Air Transport and Tourism at the University of Westminster, having previously worked in air transport consultancy.

Nigel Halpern is Associate Professor at Molde University College. He was previously Principal Lecturer and Subject Group Director in Aviation at the Centre for Civil Aviation, London Metropolitan University.

Airport Marketing - Ebook written by Nigel Halpern, Anne Graham. Read this book using Google Play Books app on your PC, android, iOS devices

Airport Marketing - Ebook written by Nigel Halpern, Anne Graham. Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read Airport Marketing. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry

by Nigel Halpern and Anne Graham.

by Nigel Halpern and Anne Graham. In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry.

Contributor(s): Graham, Anne, 1958-. Tags from this library: No tags from this library for this title.

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by Nigel Halpern, Anne Graham. The book integrates key elements of marketing theory with airport marketing in practice

by Nigel Halpern, Anne Graham. The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications.

Nigel Halpern, Anne Graham.

Cite this publication. Kristiania University College.

The book integrates key elements of marketing theory with airport marketing in practice. com,,,,books, ebooks, biblet, Book2look.

In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry. Moreover, deregulation of air transport markets has made the airport sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline business model, such as low cost carriers, have emerged through deregulation, which in many cases require a completely different approach to be adopted by airport marketers and have encouraged a further deviation from past practice. The travelling public is also becoming more experienced and is generally placing greater demands on the airport operator to deliver a quality product at a time when more stringent controls, especially as regards security, have been introduced.

This accessible book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications.

The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing issues and challenges. This comprehensive, accessible textbook written by two airport marketing experts satisfies this need and is essential reading for air transport students and future managers.