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by Valarie A. Zeithaml
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Industries
  • Author:
    Valarie A. Zeithaml
  • ISBN:
    0072312211
  • ISBN13:
    978-0072312218
  • Genre:
  • Publisher:
    McGraw-Hill/Irwin; 2 edition (November 11, 1999)
  • Pages:
    648 pages
  • Subcategory:
    Industries
  • Language:
  • FB2 format
    1787 kb
  • ePUB format
    1159 kb
  • DJVU format
    1714 kb
  • Rating:
    4.3
  • Votes:
    537
  • Formats:
    doc docx lrf mobi


Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that .

Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services. The 13-digit and 10-digit formats both work.

Showing 11 distinct works. Want to Read savin. ant to Read.

PDF Services marketing strategy focuses on delivering processes, experiences, and intangibles – rather than physical goods and discrete . Later publications and a leading

PDF Services marketing strategy focuses on delivering processes, experiences, and intangibles – rather than physical goods and discrete transactions . .Later publications and a leading. services marketing textbook (Zeithaml, Bitner, and Gremler, 2009) have further elaborated on. the gaps by delineating specific strategies for.

Find nearly any book by Valarie A Zeithaml. Valarie A Zeithaml (Valarie A. Zeithaml). Get the best deal by comparing prices from over 100,000 booksellers. used books, rare books and new books. Find all books by 'Valarie A Zeithaml' and compare prices Find signed collectible books by 'Valarie A Zeithaml'. Services Marketing: ISBN 9780071086967 (978-0-07-108696-7) Softcover, McGraw Hill Higher Education, 2012.

Summary Marketing Services, Valarie A. Zeithaml; Mary Jo Bitner - Chapter 1 to 17. 67Sivut : 49Vuosi : 14/15. 20Sivut : 22Vuosi : 12/13. 20. Mark270 - Services Marketing Notes. 12Sivut : 20Vuosi : 14/15. 12. Summary Services Marketing. 5Sivut : 44Vuosi : 16/17. 5. Summary Services Marketing: Complete. 3Sivut : 97Vuosi : 14/15.

FREE shipping on qualifying offers. Services Marketing recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries.

by Valarie A. Zeithaml. ISBN13: 9780070700994. Release Date: January 2008. Publisher: Mcgraw-Hill. Weight: . 0 lbs. Dimensions: 2. " x . " x 1. ".

Valarie Zeithaml is a marketing professor and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithml is an expert in the area of services marketing and service quality. In the 1980s Zeithaml and her co-authors developed SERVQUAL, a quality management framework for services.

Services Marketing Zeithaml Valarie A McGraw-Hill 9780078112058 : Written for students and businesspeople who recognise the vital role that services play in the economy and . Services Marketing, Zeithaml Valarie A. Варианты приобретения.

Services Marketing Zeithaml Valarie A McGraw-Hill 9780078112058 : Written for students and businesspeople who recognise the vital role that services play in the economy and its future, this b. Кол-во: о цене Наличие: Отсутствует. Возможна поставка под заказ. При оформлении заказа до: 13 сен 2019 Ориентировочная дата поставки: середина октября При условии наличия книги у поставщика.

Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world wide web.

Snowseeker
The book is very clear in the format and structure. It talks about the solutions of the problems arising in service marketing step by step. It first describes what service is and the increasing importance of service. Then, it puts much emphasis on people, the very important marketing mix in service. It focuses on customers: how customers perceive and expect service. Next, it focuses on providers: how companies know what customers expect; how they select the right service designs and standards; how they deliver service to standards and how they match performance to promising.
It is also good to have a very detailed example (case) in the beginning of each chapter and the content will very often refer to that example, which make me easier to understand. But sometimes, I think it would be better if more different examples are used in the same chapter.
Besides, the GLOBAL FEATURE, the TECHNOLOGY SPOTLIGHT and the EXHIBIT make the book even more fruitful and let me know more about the related areas under that topic. Great!
Yndanol
Essentially everything that marketers do over the Internet, from the ASP to the online retailer, is a service. Services marketers face unique challenges. Today's electronic marketer will find useful lessons in the services marketing literature. You will find either Valarie Zeithaml or Mary Jo Bitner in the byline of almost every important piece of research on services marketing published in the 1990s. Together, they have produced a textbook that is very much worthy of their reputations.
This book is fairly comprehensive, although it does not include Bitner's most recent work on consumer response to self-service technologies. Still, as an electronic marketer reads through this book, they cannot help but find themselves asking new questions about their business and how they can make it better. The book is a relatively easy read, and it is not overly academic--the theories and frameworks presented are simply tools that lead to practical solutions to real problems. There are many examples in the text; often, the company is familiar but the business practices described here are not so well known.
I strongly recommend this book to e-marketers.
Lanin
First of all, I like the structure of this book because it uses Gap Model to connect the content of the whole book. At the begining of this book, it first introduces the importance and tools of service marketing. Then it chooses Gap Model to divide this book into different parts. Under different gap problem, the book shows the ways to close the gap. I believe this structure helps to understand more easily and relate what should be done under different problems.
Secondly, many diagrams are used to describe the concept under service marketing. Service blueprint in the chapter 6 is a good example. It uses diagrams to explain how to draw, how to read and how to use the service blueprint. It is very clear and useful to explain in this way.
However, there are still some drawbacks. For example, when talking about the different kinds of strategies used under service marketing, sometimes the explanation is too simple and not in depth.
Grotilar
As a former student of Dr. Bitner, her course and this book made up the foundation that the Services Marketing and Management MBA program at Arizona State Uni. built from. It's an extensive review of how customers are the most important part to a service oriented business, and to neglect them at any touch point is a service failure.
This book will outline the process by which any company, be it real or virtual, can develop world class service.
This book and the SMM program at Arizona State University are highly recommended.