- Author:Valarie A. Zeithaml
- Publisher:McGraw-Hill/Irwin; 2 edition (November 11, 1999)
- Pages:648 pages
- FB2 format1787 kb
- ePUB format1159 kb
- DJVU format1714 kb
- Formats:doc docx lrf mobi
Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that .
Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services. The 13-digit and 10-digit formats both work.
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PDF Services marketing strategy focuses on delivering processes, experiences, and intangibles – rather than physical goods and discrete . Later publications and a leading
PDF Services marketing strategy focuses on delivering processes, experiences, and intangibles – rather than physical goods and discrete transactions . .Later publications and a leading. services marketing textbook (Zeithaml, Bitner, and Gremler, 2009) have further elaborated on. the gaps by delineating speciﬁc strategies for.
Find nearly any book by Valarie A Zeithaml. Valarie A Zeithaml (Valarie A. Zeithaml). Get the best deal by comparing prices from over 100,000 booksellers. used books, rare books and new books. Find all books by 'Valarie A Zeithaml' and compare prices Find signed collectible books by 'Valarie A Zeithaml'. Services Marketing: ISBN 9780071086967 (978-0-07-108696-7) Softcover, McGraw Hill Higher Education, 2012.
Summary Marketing Services, Valarie A. Zeithaml; Mary Jo Bitner - Chapter 1 to 17. 67Sivut : 49Vuosi : 14/15. 20Sivut : 22Vuosi : 12/13. 20. Mark270 - Services Marketing Notes. 12Sivut : 20Vuosi : 14/15. 12. Summary Services Marketing. 5Sivut : 44Vuosi : 16/17. 5. Summary Services Marketing: Complete. 3Sivut : 97Vuosi : 14/15.
FREE shipping on qualifying offers. Services Marketing recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries.
by Valarie A. Zeithaml. ISBN13: 9780070700994. Release Date: January 2008. Publisher: Mcgraw-Hill. Weight: . 0 lbs. Dimensions: 2. " x . " x 1. ".
Valarie Zeithaml is a marketing professor and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithml is an expert in the area of services marketing and service quality. In the 1980s Zeithaml and her co-authors developed SERVQUAL, a quality management framework for services.
Services Marketing Zeithaml Valarie A McGraw-Hill 9780078112058 : Written for students and businesspeople who recognise the vital role that services play in the economy and . Services Marketing, Zeithaml Valarie A. Варианты приобретения.
Services Marketing Zeithaml Valarie A McGraw-Hill 9780078112058 : Written for students and businesspeople who recognise the vital role that services play in the economy and its future, this b. Кол-во: о цене Наличие: Отсутствует. Возможна поставка под заказ. При оформлении заказа до: 13 сен 2019 Ориентировочная дата поставки: середина октября При условии наличия книги у поставщика.