- Author:Stewart M. Lee,Mel J. Zelenak
- Publisher:Gorsuch Scarisbrick Pub; Subsequent edition (February 1, 1990)
- Pages:455 pages
- FB2 format1493 kb
- ePUB format1601 kb
- DJVU format1943 kb
- Formats:lrf mbr docx lit
International Standard Book Number. titled Economics for consumers"-Pref.
International Standard Book Number. Consumer economics : the consumer in our society, Stewart M. Lee, Mel J. Zelenak.
Mel J. Zelenak (Author). ISBN-13: 978-0942280593. Why is ISBN important? ISBN. The 13-digit and 10-digit formats both work.
From the Foreword: Consumer Economics: The Consumer in Our Society is a big-picture book providing background that readers need to make important economic decisions in their daily lives. But it also goes beyond the big picture to deal with the essential particulars of these decisions. It does this with full attention to substance as well as style.
Consumer Economics book. Zelenak (consumer economics at the U. of Missouri at Columbia) has written a textbook on a topic that undergraduates will be able to relate easily to their own experience as shoppers. Zelenak and Wendy Reiboldt. Scottsdale, AZ: Holcomb Hathaway Publishers, 2006. Affecting consumer wants, according to the authors, are reference groups that consumers associate with, along with other forces such as environmental, socioeconomic, political forces and sellers.
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Society discussion and chapter questions and find Consumer Economics: The Consumer in Our Society study guide questions and answers. Mel J. Zelenak/Wendy Reiboldt.
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Author Zelenak, Mel J. ISBN 1890871060. ISBN13: 9781890871062.