» » Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire

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by Kevin Goldman
Download Conflicting Accounts: The Creation and Crash of the  Saatchi and Saatchi Advertising Empire fb2
Biography & History
  • Author:
    Kevin Goldman
  • ISBN:
    0684835533
  • ISBN13:
    978-0684835532
  • Genre:
  • Publisher:
    Touchstone; Reprint edition (January 6, 1998)
  • Pages:
    400 pages
  • Subcategory:
    Biography & History
  • Language:
  • FB2 format
    1154 kb
  • ePUB format
    1927 kb
  • DJVU format
    1617 kb
  • Rating:
    4.7
  • Votes:
    110
  • Formats:
    lrf doc mbr lrf


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On December 16, 1994, a bloodletting took place in the stylish sixth-floor boardroom at Saatchi & Saatchi Company PLC, once the world's largest advertising agency holding company.

The story of the decline and crash of Saatchi & Saatchi is a universal tale of corporate greed and ineffective management. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. It is the story of an ugly. To get the free app, enter your mobile phone number.

The story of the decline and crash of Saatchi & Saatchi is a universal tale . It is the story of an ugly, publicly-fought civil war in an industry that is supposed to know the steep price paid for an image run amok. The book also details changes in advertising in the 1980s, such as the merger mania and ad-agency consolidations that swept Madison Avenue, including the British take-over of major agencies.

Used-like N : The book pretty much look like a new book. There will be no stains or markings on the book, the cover is clean and crisp, the book will look unread, the only marks there may be are slight bumping marks to the edges of the book where it may have been on a shelf previously. Read full description. See details and exclusions. See all 6 pre-owned listings.

A flair for takeovers helped keep the agency growing through the mid-1980s, when Saatchi & Saatchi launched a successful invasion of Madison Avenue and claimed the top spot in the global ad industry.

In July 2010, Charles Saatchi announced he would be donating the Saatchi Gallery and over 200 works of art to. .

In July 2010, Charles Saatchi announced he would be donating the Saatchi Gallery and over 200 works of art to the British public He has donated over 100 works to the Tate Gallery, Art for Hospitals and the Arts Council.

The following year, Saatchi & Saatchi was named Agency of the Year at the International Advertising Festival in Cannes

The following year, Saatchi & Saatchi was named Agency of the Year at the International Advertising Festival in Cannes. In 1997 Cordiant broke the company in two, creating Saatchi & Saatchi plc and Cordiant Communications Group. The two entities each held 50 percent of the successful Zenith Media

Conflicting Accounts is the story of the rise, crash, and rebirth of the largest and arguably most significant advertising agency in the world -- Saatchi and Saatchi. Author Kevin Goldman, former daily advertising columnist for the Wall Street Journal, guides us through a lushly detailed account of the feats and foibles of two of the most colorful characters in the ad business: the reclusive Charles Saatchi, a renowned art collector and the creative force behind Saatchi & Saatchi; and his younger brother Maurice, the ever-so-charming rainmaker whose tony lifestyle and questionable management skills eventually led to his downfall.

betelgeuze
As the other reviewer pointed out, there is no analysis in this book, which seems to have been cobbled together from newspaper reports.
Readers who were not involved in the advertising business during the period covered (roughly 1975 to 1995) will likely find the account difficult to follow, as the author seems to string together information as he found it, including in narrative passages, for example, needless material or material that would have been better relegated to scene setting sections.
Basically, the book shares much with gossip columns, being simply a chronology of who said what when, larded with pointless information about the characters' personal lives.
Many will find this difficult to finish.
Kagaramar
From this type of book (business history), I want to come away with more than just history and facts, I want insight and revelation. With Conflicting Accounts, I got little of the latter.