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by Des Dearlove
Download Big Shots: Business the Richard Branson Way fb2
Biography & History
  • Author:
    Des Dearlove
  • ISBN:
    1841121495
  • ISBN13:
    978-1841121499
  • Genre:
  • Publisher:
    Capstone; 2 edition (December 15, 2001)
  • Pages:
    192 pages
  • Subcategory:
    Biography & History
  • Language:
  • FB2 format
    1751 kb
  • ePUB format
    1761 kb
  • DJVU format
    1422 kb
  • Rating:
    4.8
  • Votes:
    785
  • Formats:
    azw mobi lrf mbr


The authors give no indication of the source of their opinions, facts, and speculation.

keeping the common touch, "Business the Richard Branson Way" reveals the secrets of a business superstar . This "book" could be summarized in 2-3 pages of generalizations about Branson-that's all that's here and they are repeated ad nauseam. Online Stores ▾. Audible Barnes & Noble Walmart eBooks Google Play Abebooks Book Depository Alibris Better World Books IndieBound. Rodger Brennan rated it it was amazing May 05, 2015. Kathryn Neel rated it it was amazing Jan 09, 2016. Scott Thompson rated it really liked it Jan 03, 2015. John rated it really liked it Mar 05, 2015.

Branson Way, by Des Dearlove and 20,000 other business, leadership and nonfiction books on getAbstract. Two: Be a Nonconformist. Richard Branson was a child of the flower power movement.

Two: Be a Nonconformist.

Like him or loathe him, there's no denying Richard Branson knows how to make a statement

Like him or loathe him, there's no denying Richard Branson knows how to make a statement. I only bought this book as some light reading for a long flight. But I was surprisingly impressed with it. It certainly isn't the first book about - or by - Branson, and it perhaps doesn't provide as much depth as some of the others. But it does enough to live up to its sub-title "10 Secrets of the World's Greatest Brand Builder"

In many ways, Richard Branson and his company the Virgin Group are unique

In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread.

Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services

Author Des Dearlove freely and frankly admits his debt to several other writers who have probed the Branson . Although the book carries you along, its biggest punch resides in the author's list of "10 secrets" of Branson's success.

Author Des Dearlove freely and frankly admits his debt to several other writers who have probed the Branson story in depth and breadth. There is little if anything original to be found, aside perhaps from the author's style of presentation, which tries hard to be light and deft.

In many ways, Richard Branson and his company the Virgin Group are unique. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder.

DES DEARLOVE is co-founder of the media content, concepts, and consulting firm, Suntop Media.

Born in 1950, Richard had his first successful business venture aged 16.

This download highlights out the universal lessons and identifies 10 strategies that can be applied to any business. Born in 1950, Richard had his first successful business venture aged 16. He then went on to launch the Virgin brand, which flew to success in the 1980s and is now a group of over 360 companies.

Now brought completely up-to-date for this new edition, Business The Richard Branson Way, not only reveals the secrets of Bransons' remarkable success, but also draws out the universal lessons and idetifies strategies that can be applied to any business or career. from picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, Business the Richard Branson Way reveals the secrets of a business superstar.

Akir
I truly believe that if you took away all of Richard's money, connections and identity he would still be a billionaire again in his lifetime. The author has show some of the things that make Sir Richard unique.
Xtintisha
And that's pretty much all this book does. And truly I'd be okay with that if it were at all well written or offered ANY real insight into his method. Y'know how reality shows always spend like one-third of their air time repeating stuff they already told you? This book is like that.

The King of Virgin is clearly a marketing genius. Surely there's another book that does him justice.
Hystana
Richard Brandson is the entrepreneur I admire the most. I had read three books of his own (Losing my virginity; Screw it, let's do it; Business stripped bare) before and I had no hesitation to pick this up as soon as I saw it. However, I am quite disappointed for three major reasons. First, the 10 secrets are not solid nor insightful at all. Second, I cant feel the passion of the author to write a good book at all. Rather, it's an economic compilation of material publicly available. Third, the writing and organisation skills shown by the author is not up to the standard of his qualification as a journalist and lecturer.

In short, if you can afford at most 30 minutes to know Branson and his way of doing business, this is fine. The many quotes from Branson and the summary in the end of each secret/chapter had saved the book and made me rate it a three star. For serious readers and those who really want to learn from Branson, please pick those I mentioned above.

p.s. Below please find some of my favorite passages for your reference.

Whenever I experience any kind of setbacks, I always pick myself up and try again. My mother always taught me never to look back in regret, and to move on to the next thing. The amount of time people waste on failures, rather than putting that energy into another project, always amaze me. A setback is never a bad experience, just a learning curve. RB pgxv
Branson deliberately targets markets where the customer has been consistently ripped-off or under-served, and the competition is complacent. He delights in casting Virgin as the cheeky underdog, faster on its feet and nipping at the heels of big business. pg5
If you go for big, fat, lazy brand leaders, it's often easy to offer better value for money. RB pg25
Make business a crusade. Branson has a remarkable ability to clothe almost everything he does in a crusading cloak. This lends the Virgin brand moral authority. pg33
Where other tycoons appear pompous and self important, Branson radiates schoolboy enthusiam. pg96
Dont lead sheep, herd cats. Virgin staff are not mere hired hands. They are not managerial pawns in some gigantic chess game. They are entrepreneurs in their own right. pg109
And in the centre of all the mayhem, there is always Richard Branson: usually working the telephone, charming, teasing cajoling, shouting, or in some other way trying to get someone to do something to the benefit of Virgin. pg117
Every time a business gets too big, we start a new one. Keeping things small means keeping things - personal. RB pg135
The Virgin Group is effective because it maximizes the entrepreneurial spirit of it staff whilst minimizing the bureaucracy of its systems. pg145
Never lose the common touch. Listen to people..Dont let success go to your head - a sense of humor helps, so does being thrown into swimming pools by your staff on a regular basis...Use your customers as consultants - they know their requirements better than the McKinseys and Bains of this world. Branson knows that the little things matter. Treat everyone as an equal. Branson is more likely to be rude to the CEO of a multinational than a check-in clerk. Be what people want you to be, and dont let them down. pg156-7
Dddasuk
This is an easy read, taking little more than a couple of hours. It carries the subtitle '10 Secrets of the World's Greatest Brand-Builder'.which offers the promise of answers to those who seek them, and might be why it's taken me so long to get around to reading it.

The book begins with a potted history of Richard's life, from schoolboy entrepreneur to rich CEO. The `secrets' of this journey are outlined in ten chapters which each refer back to examples from Branson's career.

They each make interesting reading and offer insights and ideas to explore. In a nutshell the secrets are
- Pick on someone bigger than you
- Avoid sticking with convention
- Negotiate everything
- Make work fun
- Protect your brand
- Exploit publicity
- Don't lead sheep, herd cats
- Move quickly
- Think big, but keep it simple
- Keep the common touch

Though promising secrets no doubt helps sell the book, perhaps the real secret is left to the `Last Words' where it is stated that Richard Branson's motto should be ars est celare artem - `The art lies in concealing the art'.

Here the book succinctly highlights the problem of almost all best practice adoption. You can copy what he does, but that's not where the real secret is. The real secret is to understand who he is being.

Rudyard Kipling nicely captured this,
"They copied all they could follow but they couldn't copy my mind
so I left them sweating and stealing a year and a half behind."

An interesting outline of Branson's journey, and if you're not looking for answers, the potential source of some interesting lines of thought
Aurizar
This book is a handy compilation of observations, hypotheses and speculations on the subject of Richard Branson. Author Des Dearlove freely and frankly admits his debt to several other writers who have probed the Branson story in depth and breadth. There is little if anything original to be found, aside perhaps from the author's style of presentation, which tries hard to be light and deft. Although the book carries you along, its biggest punch resides in the author's list of "10 secrets" of Branson's success. Readers who would like to know in the most general terms what Branson has done and how he has done it, and who are willing to swallow a few clichés in lieu of explanations, will seize upon this book.we think you will enjoy it and, after all, enjoying your work is one of Branson's great secrets.
inform
Like him or loathe him, there's no denying Richard Branson knows how to make a statement.

I only bought this book as some light reading for a long flight. But I was surprisingly impressed with it.

It certainly isn't the first book about - or by - Branson, and it perhaps doesn't provide as much depth as some of the others. But it does enough to live up to its sub-title "10 Secrets of the World's Greatest Brand Builder". The principles Dearloves shares - including "Make work fun", "Do right by your brand" and "Faster than a speeding bullet" - are good advice for most business owners.

I particularly liked the section "Don't Lead Sheep, Herd Cats", which is about hiring people with initiative and ambition and then getting out of their way.