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by Marie Bussing-Burks
Download Starbucks (Corporations That Changed the World) fb2
Biography & History
  • Author:
    Marie Bussing-Burks
  • ISBN:
    0313364583
  • ISBN13:
    978-0313364587
  • Genre:
  • Publisher:
    Greenwood (October 13, 2009)
  • Pages:
    154 pages
  • Subcategory:
    Biography & History
  • Language:
  • FB2 format
    1494 kb
  • ePUB format
    1274 kb
  • DJVU format
    1910 kb
  • Rating:
    4.4
  • Votes:
    137
  • Formats:
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Marie Bussing-Burks is a lecturer in economics in the College of Business at the University of Southern Indiana, Evansville . Series: Corporations That Changed the World. Hardcover: 154 pages.

Series: Corporations That Changed the World. Publisher: Greenwood (October 13, 2009). ISBN-13: 978-0313364587. Product Dimensions: . x . inches.

How Starbucks Changed the World offers readers the opportunity to get to know this extraordinary corporation's leaders, employees, guiding principles, corporate innovations, competitive strategies

Items related to Starbucks (Corporations That Changed the World)

Items related to Starbucks (Corporations That Changed the World). Bussing, Marie A. Starbucks (Corporations That Changed the World).

Starbucks aspires to be a different kind of company, one that serves its customers great coffee in a welcoming third .

Starbucks aspires to be a different kind of company, one that serves its customers great coffee in a welcoming third place, where members of the communities that surround its cafés can gather, feel welcomed, and experience a deep sense of connection. Starbucks CEO Kevin Johnson took immediate steps to apologize to Mr. Robinson and Mr. Nelson and the Company implemented anti-bias training for 175,000 of the Company’s partners (the term Starbucks uses to refer to its employees); however, Starbucks’ leadership recognized that those steps were just the beginning.

The book also looks at how Starbucks is coping with the global economic downturn, including shifting to healthier food, and reembracing its . What's in the Box. 1 Pc of How Starbucks Changed the World Book.

The book also looks at how Starbucks is coping with the global economic downturn, including shifting to healthier food, and reembracing its coffee-centered, customer-based roots. Binding: Paperback: 168 pages. Specifications of Marie Bussing - Burks How Starbucks Changed the World. SKU. BO925BO0H3P64NAFAMZ.

Finding books BookSee BookSee - Download books for free. 1 Mb. Money for Minors: A Student's Guide to Economics.

Starbucks tells the story of how a single retail outlet opened in 1971 became the world's largest chain of coffeehouses, and for that .

Starbucks offers readers the opportunity to get to know this extraordinary corporationÕs leaders, employees, guiding principles, corporate innovations, competitive strategies, setbacks, and future prospects. The book also looks at how Starbucks is coping with the global economic downturn, detailing its recent initiatives to reduce costs, offer healthier food, and re-embrace its coffee-centered, customer-based roots.

Bussing-Burks admiringly recounts the company’s history, sprinkling in tidbits on the coffee industry, coffee recipes, quotes from great leaders, reproductions of company statements and newspaper snippets, missing no opportunity to peddle the corporate line on competition, the environment.

Bussing-Burks admiringly recounts the company’s history, sprinkling in tidbits on the coffee industry, coffee recipes, quotes from great leaders, reproductions of company statements and newspaper snippets, missing no opportunity to peddle the corporate line on competition, the environment, community work and so on. It is not that she doesn’t try to discuss strategy. For instance, she finds marketing genius at work when the 12-ounce ‘small’ cup is renamed ‘tall’. And the decision to sell a corporate jet as a cost-control strategy is worth two pages

Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks was founded in Seattle, Washington, in 1971. As of early 2019, the company operates over 30,000 locations worldwide.

Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks has been described as the main representative of "second wave coffee," a retrospectively termed movement that popularized artisanal coffee, particularly darkly roasted coffee

Follow the history of Starbucks on its journey from one local retail store in Seattle to a global chain of coffeehouses found in more than 47 countries around the world.

• Offers a number of stimulating sidebars, including Coffee Talk, Word Search, Coffee Quiz, Schultz Time!, and Coffee Recipe

• Features a "You Decide" section at the end of each chapter where readers can provide their own responses to issues Starbucks has faced recently

• Provides photos of Starbucks headquarters in Seattle, interior shots of the original store, Starbucks baristas, and Starbucks coffee traders in Rwanda

• Includes a glossary of coffee-related terms

• Outlines a Starbucks timeline from 1971 to 2009, noting major business and product events