» » The Marketisation of Higher Education and the Student as Consumer

Download The Marketisation of Higher Education and the Student as Consumer fb2

by Mike Molesworth,Richard Scullion,Elizabeth Nixon
Download The Marketisation of Higher Education and the Student as Consumer fb2
Schools & Teaching
  • Author:
    Mike Molesworth,Richard Scullion,Elizabeth Nixon
  • ISBN:
    0415584450
  • ISBN13:
    978-0415584456
  • Genre:
  • Publisher:
    Routledge; 1 edition (November 15, 2010)
  • Pages:
    264 pages
  • Subcategory:
    Schools & Teaching
  • Language:
  • FB2 format
    1113 kb
  • ePUB format
    1716 kb
  • DJVU format
    1433 kb
  • Rating:
    4.6
  • Votes:
    972
  • Formats:
    mbr txt lrf azw


Molesworth (Chapter 15); Elizabeth Nixon, Richard Scullion, and Mike . has less overlap with the more generic themes in the book and the challenges of. marketisation, consumerism and neoliberalism.

Molesworth (Chapter 15); Elizabeth Nixon, Richard Scullion, and Mike Molesworth (Chapter. 16); Mike Neary and Andy Hagyard (Chapter 17)) shows how a marketised higher education. environment may create dominant student identities based on the way they engage with. unintended – of consumerism and students as consumers of higher education, although they. acknowledge that it is a positive move to put the student at the centre of within a market-. oriented context (. 30). The author notes, however, that in terms of.

Mobile version (beta). Epub FB2 mobi txt RTF. Converted file can differ from the original. If possible, download the file in its original format.

Elizabeth nixon, richard scullion and mike molesworth His third book Higher Education and the Market is due to be published.

Elizabeth nixon, richard scullion and mike molesworth. 17 Pedagogy of excess: an alternative political economy of student life. Ronald Barnett is Emeritus Professor of Higher Education at the Institute of Education, London. His work concerns the conceptual understanding of the university and higher education. His books include Realizing the University in an Age of Supercomplexity, and A Will to Learn: Being a Student in an Age of Uncertainty. His third book Higher Education and the Market is due to be published by Routledge in summer 2010. Chris Chapleo is Senior Lecturer in Marketing at the University of Portsmouth.

Mike Molesworth, Richard Scullion, Elizabeth Nixon. the higher education market and distance learning. students as ‘active consumers’ in the co-creation of value. changing student experiences, demands and focus. With contributions from many of the leading names involved in Higher Education including Ron Barnett, Frank Furedi, Lewis Elton, Roger Brown and also Laurie Taylor in his journalistic guise as an academic at the University of Poppleton, this book will be essential reading for many.

Abingdon: Routledge, 2011, 142–154. Uncontrolled Expansion: How Private Colleges Grew. Times Higher Education, October 30, 2014. The Great University Gamble: Money, Markets and the Future of Higher Education. Cite this chapter as: Simpson . Marinov M. (2016) University Autonomy in the Age of Marketization. Bugaian L. (eds) (Re)Discovering University Autonomy. Palgrave Macmillan, New York. Mike Molesworth is Senior Lecturer in Online Marketing and Consumer Behaviour at the Media School, Bournemouth University, UK.

Exceptions: Resources to the following titles can be found at ww. wnorton. com . Molecular Biology of the Cell. Molecular Biology of the Cell: Problems Book. Mike Molesworth, Richard Scullion, Elizabeth Nixon. Richard Scullion is Senior Lecturer in Marketing Communications and Political Communications at the Media School, Bournemouth University, UK.

The Student as Consumer Felix Maringe Section III: Students, Consumers and Citizens 1. How Choice in Higher Education can Create Conservative Learners Lizzie Nixon, Richard Scullion and Mike Molesworth 17. Pedagogy of Excess Mike Neary and Andy Hagyard 18.

The Student as Consumer Felix Maringe Section III: Students, Consumers and Citizens 13. The Consumer Metaphor Versus the Citizen Metaphor Johan Nordensvärd 14. Constructing Consumption Joanna Williams 1. Arguments, Responsibility and What is to be Done About Marketisation Richard Scullion, Mike Molesworth and Lizzie Nixon 19. A Concluding Message from the Vice-Chancellor of Poppleton University Laurie Taylor.

the international and financial context of marketisation the new purposes of universities the implications of university branding and promotion league tables and student surveys vs. quality of education the higher education market and distance learning students as 'active consumers' in the co-creation of value changing student experiences, demands and focus.

Mike Molesworth is Senior Lecturer in Online Marketing and Consumer Behaviour at the Media School, Bournemouth University, UK. Elizabeth Nixon is Lecturer in Marketing Communications at the Media School, Bournemouth University, UK. Customers who bought this item also bought. Page 1 of 1 Start overPage 1 of 1.

129 KATHERINE NIELSEN 12 The student as consumer: affordances and constraints in a transforming higher education . 196 ELIZABETH NIXON, RICHARD SCULLION AND MIKE MOLESWORTH 17 Pedagogy of excess: an alternative political economy of student life.

129 KATHERINE NIELSEN 12 The student as consumer: affordances and constraints in a transforming higher education environment. Section 3 Students, consumers and citizens. 155 13 The consumer metaphor versus the citizen metaphor: different sets of roles for students 196 ELIZABETH NIXON, RICHARD SCULLION AND MIKE MOLESWORTH 17 Pedagogy of excess: an alternative political economy of student life. 209 mike neary and andy hagyard.

Until recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet ‘consumer demands’.

Especially given the latest government funding cuts, the most prevalent outlook in Higher Education today is one of business, forcing institutions to reassess the way they are managed and promoted to ensure maximum efficiency, sales and ‘profits’. Students view the opportunity to gain a degree as a right, and a service which they have paid for, demanding a greater choice and a return on their investment. Changes in higher education have been rapid, and there has been little critical research into the implications. This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to explore fully the issues and experiences of education as a commodity, examining:

the international and financial context of marketisation the new purposes of universities the implications of university branding and promotion league tables and student surveys vs. quality of education the higher education market and distance learning students as ‘active consumers’ in the co-creation of value changing student experiences, demands and focus.

With contributions from many of the leading names involved in Higher Education including Ron Barnett, Frank Furedi, Lewis Elton, Roger Brown and also Laurie Taylor in his journalistic guise as an academic at the University of Poppleton, this book will be essential reading for many.