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Download Contemporary Advertising fb2

by William F. Arens
Download Contemporary Advertising fb2
Graphic Design
  • Author:
    William F. Arens
  • ISBN:
    0073215767
  • ISBN13:
    978-0073215761
  • Genre:
  • Publisher:
    McGraw Hill; 10th edition (2006)
  • Pages:
    736 pages
  • Subcategory:
    Graphic Design
  • Language:
  • FB2 format
    1625 kb
  • ePUB format
    1679 kb
  • DJVU format
    1498 kb
  • Rating:
    4.4
  • Votes:
    767
  • Formats:
    rtf doc mbr docx


Contemporary Advertising book. Goodreads helps you keep track of books you want to read. Start by marking Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing) as Want to Read: Want to Read saving.

Contemporary Advertising book. Contemporary Advertising, 10/e, is one of the best-selling. Start by marking Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing) as Want to Read: Want to Read savin. ant to Read.

Contemporary advertising. Includes bibliographical references and index. some content may be lost due to the binding of the book.

FREE shipping on qualifying offers. Contemporary Advertising, 11/e, is one of the best-selling advertising texts in this field

FREE shipping on qualifying offers. Contemporary Advertising, 11/e, is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising.

Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field

Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book†for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples.

Known as the coffee table book for Advertising, it is known for its current examples, the author’s ability to pull from .

Known as the coffee table book for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Contemporary Advertising and Integrated Marketing Communications.

book by William F. Arens. Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. I am pleased with the layout of the book. He used a varied and interesting selection of ads to help explain the topics being discussed in each chapter.

Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style

Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style.

Contemporary Advertising, 9e", is one of the best-selling advertising texts in this field. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point, and Arens draws from his own industry experience to lend life to the examples.

Find nearly any book by William F. Get the best deal by comparing prices from over 100,000 booksellers. Founded in 1997, BookFinder.

Book Description Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

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I bought this book for a class I'm taking next semester with the intention of reading ahead. I bought this version instead of the hardcover because it was less expensive. The text is interesting, albeit the content is wordy and verbose, sometimes a little repetitious. It's packed with examples, and tilts strongly toward commercial advertising, giving the history, ethics, strategy, etc. The authors have attempted to be comprehensive and current.

However, I'm seriously dissatisfied with the quality of the printed pages. The book arrived as loose pages, so I first needed to find a 3-ring binder to put it in. The paper it is printed on is so flimsy and thin, it tears easily when a page is turned. In addition, the print is too light to read comfortably. The inset boxes with colored backgrounds are the worst for legibility. I suspect the typeface was shrunken when this cheaper copy was printed. Depending on your eyesight, you may need to read under a strong light and possibly use a magnifier.
Goltigor
I felt that I learned a lot from this textbook. It was easy to understand with its engaging real life examples, and interesting case studies. I personally enjoyed the chapter about Mountain Dew's history. I used the kindle version for the iPad and I have no complains. Everything was smooth with no problems. It even allowed me to highlight the text in different colors and later come back to just my highlighted parts. Being able to view the highlighted materials alone saved me a lot of time and kept out unnecessary information that I already decided wasn't important.
Tto
this is a reprint (as in on cheap 8.5x11 paper inserted into a Staples binder). Don't be duped.
Whiteflame
Thorough book on its subject, the paper back makes it very easy to take specific chapters out and put them back. Some paragraphs can seem to be repetitive.
Owomed
It worked for class but I hated college I bought this version of the book before the current edition and it was word for word the same they just moved the chapters around. -_-
Makaitist
I purchased this for an online advertising course I took in college. The book did it's job and got me through the course, I just thought it was terribly boring. BUT it does fit the description perfectly.
Ventelone
Book was listed in good condition the cover is taped with white duct tape there are pages that have chunks out of them other pages that are stuck together because the book obviously had gotten wet
I really wish they wouldn't come out with mew editions so often. I really think it's a scheme to get college students.
I was not as enthralled with advertising as I was hoping, so maybe that's why I did not find the book as good as it may be, but nonetheless I do see it as a good introduction to advertising.