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- Author:Colin Wheildon
- ISBN:1875750223
- ISBN13:978-1875750221
- Genre:
- Publisher:The Worsley Press; Revised ed. edition (March 2005)
- Pages:176 pages
- Subcategory:Graphic Design
- Language:
- FB2 format1171 kb
- ePUB format1376 kb
- DJVU format1440 kb
- Rating:4.8
- Votes:218
- Formats:docx lrf rtf mbr
By 1985 I'd chalked up 20 years in human resources had just moved into employee communication consulting
It's no exaggeration to say those present were all blown away by what he'd found. By 1985 I'd chalked up 20 years in human resources had just moved into employee communication consulting. In HR I'd spent two decades struggling to make sense of newspaper loadings for recruitment display advertisements in some of the world's leading papers, adjudicated on countless designers' ideas about layout, fonts, white space, justification and so on.
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Type & Layout book. Parts were first published in a brochure Communicating or Just Making Pretty Shapes by the Newspaper Advertising Bureau. It created a furor in the publishing and advertising industry because while it supports some old mores, it demolishes others. all too often they guess wrong. Thanks to Colin Wheildon they no longer have to guess.
Find out more about the programme.
121 views · View 2 Upvoters. Related QuestionsMore Answers Below. Remember David Ogilvy’s dictum that advertising is salesmanship in print. People are more inclined to do whatever when one makes it easy for them to do so. To quote a line from Siegel + Gale, Simple is Smart. 124 views · View 3 Upvoters.
Are You Communicating or Just Making Pretty Shapes?
book by Colin Wheildon. Type and Layout : Are You Communicating or Just Making Pretty Shapes? by Colin Wheildon.
Colin Wheildon, author of Type & Layout: Are You Communicating or Just Making Pretty Shapes? writes - it’s possible to blow away three-quarters of your readers simply by choosing the wrong type.
Every textbook comes with a 21-day "Any Reason" guarantee. Published by Worsley Press, The. Need help ASAP? We have you covered with 24/7 instant online tutoring. Connect with one of our tutors now. ABOUT CHEGG.
About the author Kim Harrison. Kim J. Harrison loves sharing actionable ideas and information about professional communication and business management. He has wide experience as a corporate affairs manager, consultant, author, lecturer, and as former CEO of a non-profit organization
Wheildon, Colin, and Geoffrey Heard 2005. Type & Layout: Are you communicating or just making pretty shapes? ISBN 1–875 750–22–3.
Wheildon, Colin, and Geoffrey Heard 2005.
Out of print for several years, this expanded and updated edition of the book is based on research carried out by the author in Sydney. Parts were first published in a brochure Communicating or Just Making Pretty Shapes by the Newspaper Advertising Bureau.
It created a furor in the publishing and advertising industry because while it supports some old mores, it demolishes others. As David Ogilvy says in the foreword: "Hitherto designers have had to rely on their guesses as to what works best... all too often they guess wrong. Thanks to Colin Wheildon they no longer have to guess. No guesswork here. Only facts."
Previously published as Type & Layout: How Typography and Design can Get Your Message Across or Get in the Way, by Strathmoor Press, Inc., Berkeley, California, USA. ISBN 0962489158