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Download Contemporary Advertising fb2

by William F. Arens
Download Contemporary Advertising fb2
Graphic Design
  • Author:
    William F. Arens
  • ISBN:
    0071284796
  • ISBN13:
    978-0071284790
  • Genre:
  • Publisher:
    McGraw Hill Higher Education; 12th edition (December 15, 2008)
  • Subcategory:
    Graphic Design
  • Language:
  • FB2 format
    1299 kb
  • ePUB format
    1407 kb
  • DJVU format
    1279 kb
  • Rating:
    4.2
  • Votes:
    215
  • Formats:
    mbr lit azw rtf


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Contemporary advertising. Includes bibliographical references and index. some content may be lost due to the binding of the book.

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Known as the coffee table book for Advertising, it is known for its current examples, the author’s ability to pull from .

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Principles of Advertising Notes.

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Amarin
I bought this book for a class I'm taking next semester with the intention of reading ahead. I bought this version instead of the hardcover because it was less expensive. The text is interesting, albeit the content is wordy and verbose, sometimes a little repetitious. It's packed with examples, and tilts strongly toward commercial advertising, giving the history, ethics, strategy, etc. The authors have attempted to be comprehensive and current.

However, I'm seriously dissatisfied with the quality of the printed pages. The book arrived as loose pages, so I first needed to find a 3-ring binder to put it in. The paper it is printed on is so flimsy and thin, it tears easily when a page is turned. In addition, the print is too light to read comfortably. The inset boxes with colored backgrounds are the worst for legibility. I suspect the typeface was shrunken when this cheaper copy was printed. Depending on your eyesight, you may need to read under a strong light and possibly use a magnifier.
Watikalate
I felt that I learned a lot from this textbook. It was easy to understand with its engaging real life examples, and interesting case studies. I personally enjoyed the chapter about Mountain Dew's history. I used the kindle version for the iPad and I have no complains. Everything was smooth with no problems. It even allowed me to highlight the text in different colors and later come back to just my highlighted parts. Being able to view the highlighted materials alone saved me a lot of time and kept out unnecessary information that I already decided wasn't important.
Ienekan
this is a reprint (as in on cheap 8.5x11 paper inserted into a Staples binder). Don't be duped.
Neol
Thorough book on its subject, the paper back makes it very easy to take specific chapters out and put them back. Some paragraphs can seem to be repetitive.
Uylo
It worked for class but I hated college I bought this version of the book before the current edition and it was word for word the same they just moved the chapters around. -_-
Purestone
I purchased this for an online advertising course I took in college. The book did it's job and got me through the course, I just thought it was terribly boring. BUT it does fit the description perfectly.
Stick
Book was listed in good condition the cover is taped with white duct tape there are pages that have chunks out of them other pages that are stuck together because the book obviously had gotten wet
I really wish they wouldn't come out with mew editions so often. I really think it's a scheme to get college students.
I was not as enthralled with advertising as I was hoping, so maybe that's why I did not find the book as good as it may be, but nonetheless I do see it as a good introduction to advertising.